It’s bigger than Hispanic Heritage Month for Tequila Don Julio. As someone who has embraced wine-tasting and taking date nights temps a little higher with some responsible beverage-drinking, it’s safe to say tequila just hits the spot - so seeing this new ‘Por Amor’ global campaign really catches my attention.

As always, 21 years and older, embrace the power of a little yumminess in the form of Tequila Don Julio and check out what’s brewing for the brand.

Today, Tequila Don Julio released its groundbreaking new global campaign for Por Amor with A Love Letter to Mexico, an anthem short film that celebrates modern Mexico and its people who live Por Amor. A magnetic invocation of Mexico’s heart and soul and a visceral reimagination of the brand aesthetic and intentions, the campaign is crafted in collaboration with Mexican luminaries who harnessed their respective creativity for an homage to Mexico, highlighting its authentic and deeply powerful culture, landscape and people.

Shot entirely in locations throughout Mexico, the result is a living testament to the brand’s profound appreciation for the country, culture and people. The body of work has been brought to life by creators who have followed their hearts to share Mexican culture with the world through their craft, just as Don Julio González did when he began his tequila making journey in 1942.

The anthem was produced in collaboration with enigmatic creatives, who have each left their mark on the campaign and helped share their own vision of Mexico. Those creators involved in this final body of work include JC Molina, Flavia Martinez, Nayeli De Alba, and Thalia Gochez.