Genius moves? You better believe it. Turns out rap heavyweight A$AP Rocky is easing the pains celebrities and paparazzi tend to have toward one another. How? How about by launching a full-fledged new series of campaign-nice photos capturing him living out his best life casually?

A$AP Rocky is making paparazzi proud-proud

Rocky hit up his Instagram page to dish out the details behind the new campaign. It’s all about Bottega Veneta and showing him glowing up in everyday gear while doing everything from daily shopping to toasting to the good life.

‘FLACKO FOR BOTTEGA ‘24!

THROUGHOUT HISTORY, THERE HAS ALWAYS BEEN A FUNNY RELATIONSHIP BETWEEN PHOTOGRAPHERS AND CELEBRITIES. EVEN DOWN TO THE RIGHTS AND THE USAGE OF PHOTOS, AND THE TABLOID HUSTLE, THERE’S ALWAYS SEEMED TO BE A DISCONNECTION BETWEEN FAMOUS PEOPLE AND THE PHOTOGRAPHERS WHO FOLLOW & FILM THEM. WHILE CERTAIN CELEBRITIES CALL PAPARAZZI ON THEMSELVES, OTHER CELEBRITIES MIGHT GET CONFRONTATIONAL WITH PHOTOGRAPHERS. WHILE A VERY SMALL FEW, SUCH AS MYSELF, DON’T MIND, AS LONG AS THEY POST THE GOOD ANGLES, OF COURSE.

SO, IN GOOD LIGHT OF GOOD ANGLED PHOTOS, MYSELF AND THE CREATIVE MINDS @ #BOTTEGAVENETA THOUGHT IT WOULD BE GENIUS TO BRIDGE THAT GAP AND UTILIZE MY EVERY DAY LIFESTYLE TYPE OF PHOTOS TAKEN BY CANDID PHOTOGRAPHERS WHILE I DO MY EVERYDAY THING. SO THIS SERVES LESS AS A CAMPAIGN AND MORE AS A CREATIVE TRIFECTA BROUGHT TO YOU BY BOTTEGA VENETTA’S MATTHIEU BLAZY, MYSELF A$AP ROCKY, AND THE TALENTED TABLOID STYLE PHOTOGRAPHERS INVOLVED. CHEERS & THANK U’