It’s deeper than rap when it comes to Big Freedia. The hip-hop Louisiana queen of bounce is making waves in the cannabis world courtesy of her Royal Bud launch aimed at introducing the world to herbal powers starting today in Los Angeles.

Big Freedia’s Royal Bud has officially arrived in the City of Angels

Big Free’s huge announcement has the brand set to make its initial product rollout today, August 22, exclusively at Green Qween - a gay and social equity licensed dispensary in Los Angeles.

Royal Bud kicks off its launch with three Freedia focused fire strains in limited glass jar eighths aptly dubbed Release Ya Wiggle (Hybrid), You Already Know (Indica) and Mardi Grass (Sativa) – each an invitation to release ya mind, release da stress, release da love and to forget the rest. Royal Bud will continue to expand its distribution network and product suite throughout California this fall, with terpene-rich cultivars, infused products, and industry partners hand-selected by Big Freedia in line with the brand’s inclusive and forward-thinking ethos.

Big Freedia is bigger than just announcements. She’s already stepped up with some words about her line’s introduction to the masses.

“When people smoke Royal Bud, they’re smoking what I smoke,” said Big Freedia. “Royal Bud was influenced by black culture, bounce culture, queer culture, cannabis culture, and more. I want this brand to be celebrated and smoked by everyone who is part of the diverse movements making popular culture what it is today.”

While the competition is stiff, the Southern musician’s brand is looking to do more than become just another cannabis option. Feedia’s line paves a way for both the Black and gay communities to prosper in the growing herbal market.

Big Freedia enters the cannabis landscape with a long track record as both a connoisseur and a supporter of the diverse and entrepreneurial underground scenes which have trailblazed the path for today’s industry. Royal Bud, however, is not a typical celebrity cannabis brand. Rather, the endeavor aims to empower the growing community of Black, brown, queer, and women-led brands that are writing a new chapter in cannabis history. Big Freedia and the Royal Bud brand hope to work hand in hand with those diverse groups and individuals that have been historically underrepresented in the space and that continue to push the cannabis industry forward.