Keeping it 100? It’s no accident you see Call of Duty: Modern Warfare III all over Attack The Culture today. I have maintained a solid relationship with the amazing people over at Activision and Call of Duty and my goodness - the honor it is to show endless love especially as the brand celebrates 20 years of going strong? Super touching. So how about geeking out over a massive CHARLY for Liga MX 2024 collaboration?

Call of Duty celebrates 20 years teaming with CHARLY

From the years of growing the brand to having 2 massive decades in the books, it’s only right Call of Duty toots its own horn by linking with the popular Mexican brand to gear up for a huge rollout of uniforms inspired by legendary Call of Duty games and characters from throughout the years during the 2024 Liga MX Closing Tournament. 20 years of excellence while celebrating soccer and video game Culture alike? Awesomeness.

The collaboration will offer fans a unique opportunity to express their loyalty to both their favorite teams and the Call of Duty legacy in the form of a collection of ‘fan wear’ apparel, which includes streetwear clothing, soccer and casual footwear, as well as the official jerseys of the six First Division Liga MX clubs sponsored by CHARLY: Club Tijuana Xoloitzcuintles de Caliente, Santos Laguna, Club León, Club Pachuca, Querétaro Fútbol Club and Atlas Fútbol Club.

"We are celebrating the 20th anniversary of Call of Duty with a collaboration that is a reflection of the love for the franchise, and the passion of our community. Call of Duty pushes to deliver breakthrough experiences to amaze our players in unique ways, and we couldn't be more excited for fans to show their passion for Call of Duty and soccer alike” said Rafael Tello, Sr. Director, Regional Lead, LatAm.

"This collaboration with CHARLY is a celebration of the franchise, with every piece of the collection taking the fans into account, regardless of the moment when their love for Call of Duty began," said Rodrigo Perez, Director of Product Management for Call of Duty Latin America.

“When we create an alliance, we always prioritize the interests of our fans and by doing in-depth research through our digital ecosystems, we learned that our soccer audience loves video games and that in Mexico the shooter genre is a fan favorite, leading the market with 45% above sports, strategy and others.” Commented Jesús Salazar, Sports Marketing Manager at CHARLY.

Each piece of this collection has a unique identity inspired by Call of Duty; but specifically for the official jerseys of the Liga MX clubs, special considerations were taken to celebrate the most iconic aspects of the franchise, while paying tribute to the identity of each club: