East Coast rapper Coi Leray is making sure 2024 is a year to remember with how much she’s grinding. From celebrating her 27th birthday this past weekend and putting out fire tunes to new buzz about a huge Foot Locker partnership, it’s all types of big flexing for her.

Coi Leray powers up with Foot Locker and adidas

It’s more than just a headline. Coi is doing things super big with Foot Locker and iconic sportswear brand adidas for a ‘Start with Sneakers’ campaign centered on women. Peep the details and a massive photo credit salute to Foot Locker for coming through on the pics and footage.

Today, global retailer Foot Locker, in partnership with adidas, is debuting the first installment of its new 'Start with Sneakers’ campaign starring GRAMMY®-nominated artist and new brand ambassador, Coi Leray. This campaign marks the beginning of Foot Locker’s year-long partnership with Coi, promising a series of dynamic activations ahead of her upcoming EP release and U.S. tour.  

At the heart of 'Start with Sneakers’ is Foot Locker’s commitment to offering various looks for all women, no matter their style. Coi Leray, alongside Foot Locker’s iconic Stripers, guides customers through a curated selection of adidas sneakers and apparel, tailored to match their individual style preferences. From timeless classics like the Originals Gazelle, Originals SL 72 and Originals Campus 00s, to the latest iterations, Foot Locker offers the hottest styles for every occasion this season across leading brands. Additional adidas styles in the campaign include the Originals Gazelle Bold, Originals Samba OG, and Originals Sambae. 

As Foot Locker continues to expand its women’s business, 'Start with Sneakers’ marks the beginning of a multi-brand campaign rollout throughout the spring and summer, including additional talent integrations, in-person activations, and more. This unveiling also comes on the heels of Foot Locker’s recently announced reinvented store concept, which includes an elevated in-store shopping experience for women.