Music crooner Davido a.k.a. the King of Afrobeats is doing much more than hit-making these days. The popular artist has officially teamed up with Martell Cognac for their newly released ‘Be The Standout Swift’ launch.

David’s ‘Be The Standout’ Martell Cognac Is Here

After some initial online teasing, Davido has come through with the official drop. While details are still coming together, Davido is leading the way for his new campaign directed by filmmaker Meji Alabi.

Martell, the oldest of the great cognac houses is proud to announce the launch of its brand-new campaign; Be The Standout Swift, starring singer-songwriter and record producer, Davido. A “Standout Swift” is someone who charts new paths, conquers the unfamiliar, and faces the world with courage and audacity. As the lead "Standout Swift", Davido will collaborate with Martell to inspire others to be resilient, bold and have the courage to create their own path. The message is clear; in a society where there are so many expectations and conventions, we must embrace the spirit of audacity and challenge status quo. 

The Alabi-directed production will showcase the grind to the top through one of David’s protégés.

In a film directed by Meji Alabi, Davido demonstrates that true journey to success is for the benefit of many. This comes through with the introduction of Liya, a rising talent, who Davido has been mentoring and supporting.

The Must-See ‘Be The Standout Swift’ Teaser

Leading to the big launch, Martell shared the Davido-starring new film officially celebrating the partnership.

A Standout Swift is someone who charts new paths and conquers the unfamiliar, facing the world with courage and audacity. As an audacious musician who is constantly challenging the norm, Davido perfectly embodies these ideals. Along with Martell, Davido seeks to inspire people to stand out and create new paths for themselves and others.

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Davido’s Non-Stop Steady Grind

Over the past few years, Davido has remained on his music grind. He’s worked with handfuls of artists including EZ Stevie and rap crooner Tory Lanez.