It’s no big flexing or cap whenever rap artist Doodie Lo gets on the mic. So it’s no surprise he comes through with much more than a hard-hitting ‘Hospice’ single in the form of a tear-jerking music video.

Doodie Lo unloads the emotions in his ‘Hospice’ music video

Forget waiting until a new music Friday, Doodie hits the green light on dropping his newest tune this week. Along with the record, Lo provides a super heartfelt music video dishing on his real-life grandmother in hospice.

Behind every successful person is a loving village, and Doodie Lo always makes an effort to sing the praises of the loved ones who made him who he is today. Today, the Only The Family riser pays homage to his family with his new video and single “Hospice,” out now via Only The Family/EMPIRE. Flexing his melodic chops over an evocative piano instrumental, Doodie reflects on his relationship with his family and rededicates himself to providing a comfortable lifestyle for them: “See my granny, she on hospice / Went to see her and I started crying, I couldn’t stop it / Told my daddy I got M’s, save her with a doctor.” The Jerry Productions-directed video finds Doodie spending time in his Kankakee, IL hometown, visiting his grandmother and father, and spoiling his kids with a shopping spree. The new single manages to capture a spectrum of emotions, inviting listeners into his world with raw honesty and irresistible charisma.

“Hospice” arrives as Doodie gears up for the release of What Made Me, his upcoming album. What Made Me is also home to recent singles like last month’s BIG30-assisted “4 Rings” and the “Role Model.” Additionally, other anthems like  “Popeyes” ft. Icewear Vezzo & Deeski, “Smurkio Flow,” “Play With My Name,” and “Daddies Babies” helped Doodie Lo make his mark in 2023. What Made Me will be Doodie’s first full-length project since his 2021 debut project Big Doodie Lo, which is home to “Me & Doodie Lo,” an energetic collab between King Von and Doodie (over 20 million YouTube views), in which the legendary O-Block native gives Mr. Kankakee an enthusiastic co-sign.