Three the hard way? You better believe it. DraftKings’ ‘The Game’ is all types of audio fire coming courtesy of hip-hop heavyweights Rick Ross, Fat Joe and The LOX. Needless to say, it’s all types of replay value.

DraftKings’ ‘The Game’ is an absolute must-hear this NBA playoffs season

Whether you need a Southern twist coming courtesy of Yung Renzel or love those New York giants via Joey Crack and L-O-X, the new must-hear anthem hits hard from start to finish.

“The Game” is a new single from hip-hop icons Rick Ross, Fat Joe and The Lox (Jadakiss and Styles P) Production credits include Set Free Richardson, Buda & Grandz, Mike Kuz and DraftKings. The track serves as a tribute to basketball and broader, hoops culture. It is inspired not only by the competition, but the lifestyle that makes the game special – on and off the hardwood.

“The Game” debuts just as the NBA Play-In Tournament tips off (April 12) and is available across all major streaming platforms. Fans can also experience the song via an original music video, reminiscent of an “ultimate signature move” highlight reel. Both pieces of creative will live on DraftKings.com/thegame, as well as across multiple digital and social channels.

“The Game” will also show up during commercial breaks of ESPN’s Play-In telecasts (beginning April 12, exact times TBD). Betting on The Culture