It’s hardly a full week into the new year and the announcements are non-stop. NBA legend and TV personality Kenny ‘The Jet’ Smith has a whole new motivation to run to the big monitor during his weekly broadcasts alongside Shaq, Ernie and Chuck with buzz about his new LaceClips partnership being announced.

Kenny ‘The Jet’ Smith is now rocking with LaceClips

It’s no secret - LaceClips has been doing this for a long time and continues to make waves in the world of powering performances through tracking everything from distance to skills and keeping people moving, improving and super motivated. So adding a premium name like The Jet to the roster? Bawwwse moves only.

The company will tip off 2023 in good company, teaming up with: 

• Champion and Announcer, Kenny “The Jet” Smith

• Individual amateur ballers, Jada Williams and Simeon Wilcher

• Leading high school basketball programs Campbell Hall (Los Angeles), Combine Academy (Lincolnton), Roselle Catholic (Roselle) and Sierra Canyon (Chatsworth)

• Event management and marketing company, MADE Hoops 

The new lineup joins a roster that includes professional shooting guard CJ McCollum and center Andre Drummond, women’s basketball forward Monique Billings, international pro Errick McCollum and five-star recruit Mikey Williams. 

LaceClips’ leading product is a lightweight, performance tracker that clips to athletes’ shoes, empowering them to benchmark, monitor, and share recurring physical activity – during practice and games, or one-off challenges with friends or teammates. Measurements include speed, left and right pivots, jump height, distance traveled, average RPM and calories.

Smith will use the brand’s proprietary app to track and share performance data and original training videos with his followers, including those weekend open gym warriors. The former pro, who has received an equity stake in the company, will help promote the LaceClips brand and its benefits via his personal social media channels. 

Williams and Wilcher, along with the four high school programs, will use the technology to track and build on individual and team performance metrics – whether by game, tournament, week, month or full season. 

Event management and marketing company MADE Hoops, will introduce LaceClips to youth and prep teams and players, offering them the opportunity to track progressive stats at upcoming tournaments – such as the Jordan Holiday Classic in New York (December 27-29). Following the showcase, MADE Hoops will announce a LaceClips “winning team," recognizing the squad with the highest calorie output.

“LaceClips gives all athletes a new and fun way to benchmark their performance and training on and off the court,” said LaceClips founder and CEO, Jonathan Nussbaum. “These partnerships give aspiring pros a closer look at how their favorite hoopers train and an opportunity to compete against them and their teammates.” 

LaceClips is designed for in-competition play across all ages, due to its placement on the shoe. In addition to peak performance tracking, the 1.25" x 2" product helps prevent tripping or unnecessary pause in play. Via the app, users can also view athlete-curated videos and share instructional workout content.

LaceClips trackers are available to order, exclusively through the brand’s website (LaceClips.com). Pairs start at $149 USD and visitors of the site can receive $50 off their first order by signing up for the brand’s mailing list.