Why wear other fire brands when you can don your own? Turns out rap star Moneybagg Yo wants to have his legacy go far beyond the rap game and is proving it courtesy of the launch of his LOF brand.

Moneybagg Yo and his LOF brand have officially arrived

Yo kept things simple this week going to social media to keep it 100 on the motivation behind his launch. Simply said? Why not start his own clothing line? Say less.

‘These Niggas Try Do Everything I Do So I Started My Own Clothing Line . #LōafBoyMaterial . ✈️
@lof.brand’