Memphis rap heavyweight NLE Choppa is really going all in with his new FCTRY LAb Duck Boots gearing up for the masses to embrace and wear themselves. How? How about channeling his inner Tupac Shakur to show out in them?

NLE Choppa channels his inner Tupac Shakur in FCTRY LAb Duck Boots

It’s all about the hype and excitement of these signature shoes getting closer for the world to secure. So seeing Choppa channeling his inner Pac? Epic.

Today, black-owned, LA-Based footwear disruptor, FCTRY LAb and multi-platinum rap sensation NLE Choppa collaborated to support the debut of Choppa’s new song, "Slut Me Out 2." As a tribute to one of his inspirations, Tupac Shakur, Choppa recreated an iconic photo originally shot by Dave LaChapelle in 1996 shortly after Tupac's release from prison. This modern reinterpretation features Choppa adorned with jewelry and sporting FCTRY LAb's upcoming Duck Boots, a collaboration between Choppa and FCTRY LAb Co-Founder Omar Bailey. 

‘If I Was A Duck Boot I’d Wanna Wear Me Too 🐥👅👅👅👅👅👅 #2Sexy#SLUTSZN -SIR. F*CKALOT
@fctrylab !!!!!!!!!!!!’

The Duck Boot takes a familiar shoe concept and makes it fun and exciting with the theme of yellow ducks, combined with innovative materials and exaggerated elements. Its design is driven by a distinctive exterior shape, making a bold statement in footwear fashion. Contrasting this bold exterior is an interior designed for ultimate comfort, with high-quality materials. Meticulously crafted from initial sketches to final product, this versatile boot embodies both innovation and collaboration, fulfilling Bailey's vision for redefining footwear while encapsulating Choppa's bold style. 

ABOUT FCTRY LAb: 

FCTRY LAb is a black owned high-tech footwear innovation facility based in Los Angeles. Co-founded by Omar Bailey (Former Head of the Yeezy-Adidas Innovation Lab), FCTRY LAb's mission is to help creators and brands of all sizes to develop footwear. In addition to its own shoes, FCTRY LAb has also created shoes with top brand partners, athletes and entertainers. FCTRY LAb’s ability to design, prototype and create footwear, shrinks new product development to 1-3 months instead of 8-12 months. The innovation lab is a bridge between product creation and large-scale manufacturing. FCTRY LAb is funded by a diverse group of venture capital firms, top professional athletes and angel investors. Investors include the Co-Founder of Tinder (via Time Zero Capital), Co-Founder of WeWork, the West Coast Head of Warburg Pincus and a consortium of NBA & NFL stars via Chicago based Aurelien Capital. Venture capital investment was led by the LA-based, Pay-Pal backed Slauson & Co, with additional investment from Relay Ventures, Elysian Ventures, Level One Fund and Fog City Capital. 

About NLE Choppa

21-year-old NLE Choppa has already made waves in the rap game with over 7.7 billion streams, 17 RIAA-certified plaques, including a platinum-certified single and two Billboard Hot 100 singles in 2023. At 16 years old, he cemented a partnership between his own NLE Entertainment and Warner Records, spawning a series of RIAA-certified platinum hits. Even then, he’s always used his platform to effect positive change. The NLE Reading Challenge incentivized at-risk Memphis elementary students to read 40 million words, ultimately receiving Tennessee's Charter School Centers Changemaker Charter Award! He performed at GRAMMY in the Schools and organized the “Skate for Tyre” peaceful protest through the streets of Memphis at the top of 2023 and donated a state-of-the-art basketball court to the Raleigh Community Center with all-star basketball player Nancy Lieberman. Additionally, Choppa’s vegan lifestyle is also impacting the culture in a positive way. His This Can’t Be Vegan Food Truck provides a healthy alternative on the go in his neighborhood. After his own spiritual awakening, NLE Choppa placed an emphasis on mental, physical, and spiritual wellness, adopting veganism, meditation, and prayer. He continues to humbly seek and share enlightenment with his art as the foundation to implement lasting change.

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