Love to flex with fire fits? Well, look no further than what PUMA Hoops and NBA star Scoot Henderson are serving up for The Culture in the coming days. A pair of Scoot Zeros? Oh yes.

PUMA Hoops and Scoot Henderson have fire sneakers for you this holiday season

Forget waiting until Christmas Day, Scoot and PUMA Hoops are coming through with their signature sneaker collaboration Friday, December 15. Needless to say? First come, first serve goals.

Today, global sports brand PUMA officially unveils NBA rookie Scoot Henderson’s first signature basketball shoe, the Scoot Zeros. Only the 10th NBA player to receive a signature shoe during their rookie season, the debut colorway, Scoot Zeros Georgia Peach, pays homage to Scoot’s home state where his basketball journey began.

The Scoot Zeros Georgia Peach embodies the narrative of Scoot’s teenage ascent to where he is today, portraying the essence of his relentless pursuit of greatness. Symbolizing his journey from his hometown of Marietta, Georgia, through becoming the youngest player in the G League, to one of the top draft prospects in the 2023 NBA Draft, the shoe encapsulates the milestones and challenges he faced along the way.

Inspired by Henderson’s personal mantra, “O.D.D: Overly Determined to Dominate,” this performance-minded basketball shoe is packed with PUMA Hoops tech including: high-rebound PROFOAM EVA, a reinforced formstrip for additional durability and aggressive Jaws rubber wrap-ups to reflect Henderson’s fearless on-court play.

Retailing for $100, the Scoot Zeros Georgia Peach are available December 15th on PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker and Champs Sports.

It’s more than a press release, though. Scoot had to dig deep into just how special this drop is for himself.

“I’m excited to finally share the Scoot Zeros Georgia Peach with the world. To me, Zeros symbolizes new beginnings and reminds me that each day we have the opportunity to reset, learn, create, embrace, and overcome,” said Henderson. “My signature shoe not only represents a fresh start for me, but I hope it inspires all players to overcome and strive for greatness both on and off the court.”