It’s way deeper than rap when it comes to Quavo. The Migos leader is doing things way bigger than music-making and flexed his inner Morgan Freeman courtesy of teaming up with iconic hat brand Lids for a hilarious campaign.

Quavo stars in ‘Fitted Santa’ for Lids

Huncho’s new partnership features him sitting in his very own Santa chair at a Lids store reading ‘The Story of Fitted Santa’ showing how the special hat travels from person to person. It’s even handed out by Quavo himself to spread the holiday vibes this season.

Quavo’s starring role in the Fitted Santa campaign follows his signing with Lids as a partner in 2019 and debut his Atlanta Braves hat collaboration this past summer (just in time for the ATL native to see his beloved Braves win the World Series). Beyond Quavo, other Lids partners are participating in this Fitted Santa campaign – kicking off today through December 25 – to further spread the cheer include Las Vegas Raiders TE Darren Waller, Green Bay Packers RB Aaron Jones, and basketball skills trainer Chris Brickley.

As part of the Fitted Santa campaign, consumers can get a custom Fitted Santa “FS” pin with any $50+ purchase (in-store only) or a Fitted Santa design custom embroidered on a hat of their choice, available at any Lids store with a Custom Zone. Customers will also have the opportunity to enter to win exclusive Lids prizes in-stores, including a chance to win free hats for a year!