Who says you can’t enjoy a fire music video in the Attack The Culture NEWS section, right? It’s all eyes on rap duo Rich The Kid and Jay Critch delivering pure fire with their ‘I Like Those’ visual flex.

Rich The Kid and Jay Critch deliver with their ‘I Like Those’ music video

It’s all types of glowing going down here and I can’t get enough. Fresh from putting out a hard-hitting Rich Forever 5 studio album, the good times keep rolling with the ‘I Like Those’ music video.

Staying focused on hustling hard and stacking their cash, Rich Forever, the rap trio composed of Rich the Kid, Famous Dex, and Jay Critch, know they're not like the rest. Keeping the momentum high following the release Rich Forever 5, they share the video for "I Like Those," an album highlight featuring Rich The Kid and Jay Critch. Produced by Buddah Bless, the track embodies Rich Forever’s money-making mindset, with Rich and Jay unleashing their most unhinged bars: “Shorty too bad for him, f*ck it I’m spending a bag on her / I jumped in the whip and hit the gas on her / I have a ball and she just needs practice / I’m having chicken on me like Zaxby’s, too much designer, I just mismatched it,” Jay raps. In the video, Rich and Jay post up outside a Brooklyn bodega, smoking with their crew and subtly flexing their designer fits.

"I Like Those" appears on Rich Forever 5, the latest installment in the Rich Forever series. Praised by NPR, HYPEBEAST, BET and more, the 16-track project is designed to get the party started, providing luxurious bangers from start to finish. Highlight tracks include album opener “Sleep In Baguettes,” big-spender anthem “Lobster,” the assertive “Don’t Even Know Ya,” the OG Parker-produced “Ain’t Hearin’ Ya,” and the haunting “Let’s Get It” ft. Kodak Black. With additional features from Trippie Redd and Lil Crix, Rich Forever 5 is available everywhere via Rich Forever Music/Create Music Group.

Before founding Rich Forever in 2016, Rich The Kid rose to superstardom out of the Atlanta underground  with viral smashes “Plug Walk” and “New Freezer” featuring a savage verse from Kendrick Lamar. However the well-connected ATL raised wordsmith is widely credited as one of the early pioneers of the city’s trap scene. Most recently, Rich appeared on Ye and Ty Dolla $ign’s VULTURES 1 for a guest verse on Billboard #1 single "Carnival" alongside Playboi Carti. His stellar career includes a slew of wildly popular singles, in addition to iconic alignments with Lil Wayne, Young Thug, Kodak Black, Lil Tjay, and Migos. Rich tapped Famous Dex, who hails from the south side of Chicago, yet is heavily influenced by southern hip-hop, to join the Rich Forever collective after noticing his chart success with his 2018 debut Dex Meets Dexter. He continued to grind it out releasing a flurry of mixtapes that kept his name circulated in the game and eventually hit the Billboard Hot 100 chart with the A$AP Rocky collaboration, “Pick It Up.” To complete the Rich Forever trio, Rich the Kid signed born-and-bred New Yorker Jay Critch. Considered a hometown hero during his initial rise on the music scene in 2017, Jay has been fine-tuning his skills since the age of 14. The multi-talented spitter has an impressive list of features under his designer belt, including names like Cardi B, French Montana, and A Boogie wit da Hoodie.

With the long-awaited Rich Forever 5 out now, the Rich Forever collective is picking up where they left off and paving their own flex-filled path to the top.