Ten years deep? You bet. Turns out Top Dawg Entertainment and roster standout Jay Rock are staying busy during the winter holidays with a much-need 10th annual Christmas concert and toy drive slated to go down.

TDE and Jay Rock’s 10th annual concert’s on deck

Forget waiting until X-Mas Day for the fun, turns out the big event starts up on December 19 along with the toy drive and giveaway going down back to back.

Legendary West Coast label Top Dawg Entertainment (TDE) will bring back its highly anticipated Christmas concert on December 19th and Community Giveback Day on December 20th for  the tenth year to Nickerson Gardens Housing Project in Watts, California. 

#TDEXMAS is the brainchild of TDE CEO Anthony “Top Dawg” Tiffith, whose purpose in bringing the event back to where he grew up every year is to see the smiles on the children in the community’s faces. This year, the two-day event will be hosted by Grammy winning rapper and TDE artist Jay Rock, who grew up at Nickerson Gardens and was honored with the key to the city of Watts in 2019. 

“I grew up here and for people to see us come back and give back, it’s a blessing. I was one of these kids out here too. This lets them know that they can do this too. If there’s a kid out there trying to strive for something great, it’s motivation that no matter where you come from, you can make it out if you stay dedicated,” says Jay Rock of the significance of the annual holiday event.

A celebration of music and community, #TDEXMAS has become a holiday tradition for residents of Nickerson Gardens and the surrounding communities. The concert will feature TDE artists (SZA, Schoolboy Q, Jay Rock, Doechii, Isaiah Rashad, SiR, Ab Soul, Ray Vaughn, Reason, Zacari, Lance Skiiiwalker and Kal Banx) as well as invite special guest performances. Those wanting to attend the charitable concert can gain entry by bringing an unwrapped toy or new clothes/shoes. Donations benefit the children and families who attend the community giveback day at Nickerson Gardens the day following the concert.

The Community Giveback Day includes a youth toy drive, complimentary food and fun, as well as a job fair where applicants can interview on-site and/or receive assistance with completing employment applications. Several organizations will also offer complimentary medical services for individuals and families with no insurance or Medi-cal.  

Open to the public, #TDEXMAS was created by TDE to give back to the Nickerson Gardens residents and Watts community during the holiday season.

EVENT DETAILS

Tuesday December 19th — Charitable Concert

Time: Gates open at 11:00AM PST

Location: Nickerson Gardens, 11251 Compton Ave, Los Angeles, CA 90059
Entrance Fee: Complimentary with a donation item (unwrapped toys, new clothing/shoes or other charitable contributions)

Featuring SZA, Schoolboy Q, Jay Rock, Doechii, Isaiah Rashad, SiR & special guests

Wednesday, December 20th — Community Day

Time: 1:00 PM - 4:00 PM

Location: Nickerson Gardens, 11251 Compton Ave, Los Angeles, CA 90059

Featuring toy drive, snow activities, free barber service, job fair and more.