Sometimes you just have to go all-out and show love for the streets, right YTB Fatt? Turns out the rap star is staying busy and serving up courtesy of anthems like his ‘Brazi Blue Cheese’ anthem.

YTB Fatt delivers with his ‘Brazi Blue Cheese’ music video

The single alone does repeat-mode treatment but getting a full-fledged music video, too? Way too epic. Tap in.

Known for breathless flow and effortless flexes, YTB Fatt is taking the Dirty South by storm. He continues to prove why he’s next up, sharing “Brazi Blue Cheese,” his new single. Inspired by Gumbo founder Luka Brazi, the track finds Fatt spitting ferocious bars as he compares himself to the successful cannabis brand’s founder over menacing and pounding 808s. A boss in his own right, Fatt has made his way to the top of his city, learning lessons along the way: “It’s a hard knock life in this sh*t / I almost lost my life to this sh*t.” The video gives a glimpse into Fatt's life as a rising rap star, as he gets lit in the studio and performs for rabid crowds.

“Brazi Blue Cheese” continues YTB’s Fatt's streak of energetic bangers, following recent singles “Secrets” and “I Luv U.” With Moneybagg Yo's Bread Gang behind him and over 140 million streams in the bank, YTB Fatt had a breakout year in 2023, highlighted by his recent mixtape Who Is Fatt. His first full-length project, Who Is Fatt charted on Billboard and Apple Music, reaching #4on Billboard's Heatseekers Albums and charting as high as #12 on Apple Music's All-Genre Album Chart and at #6 on Apple Music's Hip-Hop Albums Chart. The project is home to his breakout hit "Get Back" (18 million YouTube views), and the Pitchfork-praised "Poppin It Hard," plus guest appearances from Rob49, Big Homiie G and FTO Sett. Fatt followed up Who Is Fattwith the no-holds-barred 10-pack Foxes Only, featuring guest appearances from Lil Yachty, GloRilla, and BabyDrill. Both Who Is Fatt and Foxes Only are available on all platforms via Loaf Boy Ventures / 10K Projects. 

YTB Fatt has been rising steadily in the Dirty South since the beginning of last year. Born and raised in West Memphis, Arkansas, just across the Mississippi from the Tennessee rap hotbed, YTB Fatt caught the attention of an impressed Moneybagg Yo with songs like "Played Out" and "Don't Crash." Moneybagg Yo quickly signed Fatt to his Bread Gang label, collaborating with Fatt on the hit "Shot Off Gumbo" (11 million YouTube views) and connecting Fatt with Lil Durk on "Rock Out"–both of Yo and Fatt's collaborations appeared on the Memphis rapper's Hard To Love album. Since then, Fatt has continued to drop more street hits, and has become an in-demand featured artist, working with artists like Trippie Redd, Rob 49, Icewear Vezzo, and many, many others.

With two successful mixtapes under his belt, Fatt is tirelessly working to reach the top of the rap game. Stay tuned for much more.