Low-key? I have dated a few women obsessed with Hello Kitty-everything. From makeup and purses to notebooks and wallets - it’s a legit takeover going at least 10-15 years strong. So it should be no surprise hip-hop artist Cochise is embracing the brand and its fun factor.

It’s all about the hilarious selfie snapshots and Hello Kitty showcasing. Swiping is for the culture.