It’s safe to say James Harden really does it for the culture. The NBA superstar is proving it’s bigger than basketball with the roll out of his new J-Harden wines fresh from Los Angeles.

The pictures are stunning - to say the least - coming courtesy of Gopuff as well. Check out the details and keep scrolling to see those super high-resolution flexes.

NBA All-Star James Harden celebrates the launch of his new line of wines 'J-Harden,' available on Gopuff at Catch LA with Michael Rubin, Travis Scott, Joel Embiid, Trevor Ariza, and Demar Derozan.