It’s starting to feel like the late 90’s all over again and we’re not talking ‘Raising Kanan’ references. Instead, it’s all about what fashion icon Kimora Lee Simmons is serving up with her daughters Aoki and Ming in a new Baby Phat meets PUMA launch.

The snapshots hit hard and the details are pretty explosive with the back to school - and work - grind around the corner. Scrolling and swiping are heavily appreciated.

Global sports company PUMA and iconic lifestyle brand, Baby Phat are collaborating for a fiercely bold new collection. Inspired by the fast-paced neon under-glow of the aughties street scene, this collection shines a spotlight on the PUMA woman and puts her right in the driver’s seat. Bright pops of pink, touches of gold, and shimmering accents bright out the best of both cats in one, innovative collection.

The apparel and footwear collection, draws in iconic silhouettes with a feminine twist, imbued with all the confidence and power of the ear-2000’s It Girl. Footwear styles include the PUMA Mayze with an all-leather upper, bight pops of pink, and signature branded charms and the Mayze Sandal with pops of pink and patterned details in its design. The collection also includes a bralette, bike tights, a crop T7 jacket and a fitted tee with PUMA and Baby Phat co-branding, shimmer, and gold accents. Please see attached for the formal product brief.

The PUMA x Baby Phat collection retailing from $25-$110 will launch August 17 on PUMA.com, Footlocker.com, Champssports.com and select Foot Locker and Champs Sports stores.

And in case you need more pics? How about getting an up-close look at the product shots?