Need to flex on the competition? The sneaker culture keeps evolving and it looks like PUMA has scored a - wait for it - gooooooaaaaaaaaaaaal - with Manchester City’s Jack Grealish and their new Forever. Palermo. collection.

It’s all types of must-see fire and whether you want to wear ‘em to kick around in or just lie the lifestyle casual way, the choice is yours because endless comfort awaits. Peep the details and keep scrolling for an up-close look at the foot flexes.

PUMA introduces the first-ever Palermo campaign, starring Jack Grealish, the beloved Manchester City midfield playmaker, upstart, and style icon in his own right.

Embracing the effortless Italian style philosophy while bringing together past and present football DNA, the campaign features Grealish putting his own spin on the Palermo, an archetype of ‘80s terrace style that is back for 2023.

Lacing up the PUMA Palermo in vibrant new color schemes, Jack Grealish showcases the timeless low top, featuring a characteristic tag on the upper, a T-toe construction, and the classic gum outsole.

Grealish pairs the Palermo with a series of looks featuring classic light-washed denim and an oversized topcoat, in addition to a pitch-inspired look including a PUMA tricot and burgundy corduroy trousers.

The Palermo was originally part of a series of PUMA sneakers that raised a glass to some of Europe’s most famous capitals, including London, Oslo, and many more. Now, the Palermo is treated to a suite of new colorways. 

The Pink Delight-PUMA Green-Gum colorway of the Palermo will be available starting October 16 in North America on PUMA.com, the PUMA Mobile App and at the PUMA NYC Flagship store and globally on October 20. For more information and to shop the latest Palermo colorways please visit puma.com