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Rolling Loud & Forever 21: The fire merch collection is all types of glowing up goals

Ready to double up with Rolling Loud California coming up? What better way than seeing the popular music festival teaming up with Forever 21 for a fire collection?

It’s all types of eye-opening and bae-ready no matter your collection preference. Dig in.

Forever 21, leading fashion retailer, and Rolling Loud, the world’s largest hip hop festival, today announced its new Forever 21 x Rolling Loud California limited-edition apparel collection. Forever 21 will continue its relationship with the music festival as an official partner of the upcoming Rolling Loud California 2024 in Los Angeles. Fusing fashion and music, brand fans can experience the on-site Forever 21 x Bunny’s Bae Bar activation along with the new co-branded collection available for purchase. 

“We’re so excited to launch our third fashion collection with Rolling Loud and bring back the on-site activation with Bunny Zingler at Bunny’s Bae Bar,” said Winnie Park, Forever 21, CEO. “We love our creator community and Bunny has been an amazing partner and inspiration for each of our localized Rolling Loud collections. This partnership reflects our commitment to co-creation opportunities and reaffirms Forever 21’s position within the fashion and culture zeitgeists.  

Bunny’s Bae Bar founder and social media star Bunny Zingler will team up again with Forever 21 to welcome Rolling Loud guests to a beauty and fashion oasis on festival grounds. Forever 21 x Bunny Bae Bar is the one-stop-glam-shop with everything fans at Rolling Loud need to refresh and elevate their festival looks, including shoppable Forever 21 x Rolling Loud California merchandise, hair extensions, accessories, biodegradable glitter makeovers, beauty touch ups, as well as Insta-worthy photo opportunities and unique giveaways. 
     
"I'm so excited to bring our third Forever 21 x Rolling Loud collection to Los Angeles. I really wanted to channel the energy of the city for this collection and make it something that reflects L.A.'s edgy culture while still remaining true to Rolling Loud's identity,” said Bunny Zingler. “It was also super fun to incorporate recent trends like motocross into the collection, so I hope everyone has fun styling these pieces for the festival."

The limited-edition Forever 21 x Rolling Loud California collection, co-designed by Rolling Loud, draws inspiration from the Moto fashion trend that dominated the scene this past year and is continuing to be a leading style. The eight-piece collection features a streetwear-meets-biker design aesthetic infused with Y2K nostalgia sparkle, and embellishments. Pieces include a racerback tank, sexy corset top, stylish matching hoodie and sweatpants, biker shorts, sport mesh varsity shirt with a colorful flame design (also wearable as a dress), and a trendy oversized twill racer jacket. Sizes range from XS to XL at a price range between $24.99-$99.99. 

The co-branded fashion collection will be available in select Forever 21 California stores, at Forever21.com, the Forever 21 mobile app, and on-site at the Rolling Loud California festival on March 15-17.