Who better to bring the joy of the holiday season with fire music and fresh appeal than Timbaland? The hip-hop producer comes through on a sneak peek at how he’s delivering freshness and audio perfect tunes for the holiday season.

Peep details behind Timbo’s surprise association with Lids and what they have brewing. Details first. Then fire photos and of course a video to bring things full circle.

In the campaign Timbaland dons the special Fitted Santa hat and he creates a special, custom new beat just in time for the holiday season – taking on the role of getting customers in the holiday spirit.

This year, Fitted Santa is spreading holiday cheer and giving lucky winners the opportunity to win free hats for a year – winners will randomly be selected throughout the holiday season. Additionally, Lids has an exclusive “Fitted Santa” Fitted Hat Pin that is available for purchase this season. The campaign showcases why Lids is the top destination for your apparel and headwear needs this holiday season, with so many customization options.

For entry, visit Blogs.Lids.com/Sweepstakesand entries are open until Saturday, December 24th at 4:59 PM EST.