The weekend goals are ‘this’ close to officially going down and what better way to get things rocking than with a real-life soundtrack? Fortunately, Harlem rapper SNUBBS comes to the rescue with his new Loyalty Is An Action project.

Along with getting featured on NBA 2K21 courtesy of tracks like “Masked Up” and “Kawhi,” he’s gearing up for the upcoming Rolling Loud Festival in Queens, New York. Check out the project below and even further for more details.

SNUBBS has been releasing some of the hottest drills songs for the streets leading up to his mixtape, starting with the banger “45”which has streamed over 100k times since its release and followed up by “Same One” and “Way Up” which features artist Derez DeShon. 

"My loyalty to my fans has no expiration date; this project is for them," says the SNUBBS about “Loyalty Is A Action”. With his unbridled personality and raw talent, the rapper has worked hard to get in the studio and make music, having collaborated with Dave East, Jay Critch, Derez DeShon, 1Shot Dealz and ASAP Rocky just to name a few. ‘

SNUBBS was first introduced to the music scene, when his twerk song “Throw that Bacc” went viral at the age of 16. However, as SNUBBS matured so did his sound and craft, becoming more lyrical and melodic. SNUBBS heart-felt delivery and tone originates from a long history of ties to Uptown/Bronx underground communities.

At age 18, SNUBBS was involved in the biggest gang bust in New York City history, more than a hundred people were arrested. This takedown changed SNUBBS’ perspective of life. In the wake of losing numerous childhood friends and beating a lifelong incarceration, SNUBBS realized he was the voice of progress.

Despite the fact that SNUBBS experienced many obstacles, he took the opportunity to move past and overcome the negativity that has unfolded in his life to be a rising artist out of New York. With the release of his third project today and an invitation to perform at Rolling Loud in NYC, SNUBBS is on his way to be a breakout artist in 2022.