Who said ‘swag’ is dead? If hip-hop is still thriving and Harlem exists, then of course the swag culture isn’t going anywhere. United Kingdom’s Lancey Foux pulls through with 24kGoldn for their new “Big Swag” anthem.

The song hits hard and just sets the mood right-right with Halloween weekend on deck. Check out the new banger and scroll a little further for more deets.

The track, which was played first on Apple Music’s Zane Lowe Show yesterday, layers buzzing 808s, airy bass and a razor-sharp groove as Lancey’s wavy and warbling flow weaves in and out of the fray. He powers the chantable chorus before 24kGoldn pulls up with a sizzling and scorching cameo punctuated by a punchy cadence. It instantly transfixes and opens up the global disruptor’s world.

Embodying a patented “trap-punk” aesthetic, it also paves the way for more new music coming soon. Gearing up to make a statement, social media has previewed collaborations that are in the chamber with multiplatinum chart-topping superstars such as Trippie Reddand Swae Lee as well as influential INTERNET MONEY producer Nick Mira and the legendary TM88. 

Taking over the internet, he has pulled up on Kanye West (with a viral photo en route to the DONDA playback), 070 Shake, Rick Owens, Michèle Lamy and more. BEATS tapped him as a campaign ambassador for the #BeatsStudioBuds.

However, his stateside explosion has just begun.

Across the pond, he has recently sold-out dates at Village Underground in London and nears a sell-out for EarTH. 

ABOUT LANCEY FOUX

LANCEY FOUX incites revolution with every move. Hailing from Plaistow, East London, he has quietly emerged as a global phenomenon across music and fashion. He incited the enthusiasm of a diehard audience with projects such as Pink, First Day At Nursery, and Pink II before approaching critical mass with 2019’s FRIEND OR FOUX, boasting signature bangers such as “INDIA,” “DREAM,” and “GHETTO YOUT.” In 2021, he cut deep with FIRST DEGREE, showing out on “WHAT U WANT” [feat. Skepta] and “DON’T TALK.” Along the way, he earned acclaim from HYPEBEAST, HIGHSNOBIETY, and more, while Study Breaks christened him “an Unexpected Rockstar in the Making” and PAPER put it best, “There Are No Limits to Lancey Foux.” He counts Kanye West and Playboi Carti among his most ardent supporters. By presenting a vision of his own aesthetically, the fashion world embraced him wholeheartedly with Givenchy, Alexander McQueen, Mulberry, MISBHV, Jordan, Trapstar, and many others spotlighting him as a model. However, everything set the stage for a true collision of culture with his new music. His revolution has officially begun.