When it comes to head gear, Lids always is top of the list for go-to options. So it’s only epic and insanely cool to look forward to the hat franchise linking with Rubik’s Cube to celebrate the WCA North American Championship with a fire collection dropping this week.

It’s way more than just a snapback or fit. It’s a limited edition drop perfect for this time of year fits and the perfect nostalgic gear to don throughout the hottest weeks of summer.

Taking place Thursday, July 18th through Sunday, July 21st in Minneapolis, MN at the Minneapolis Convention Center the WCA North American Championship brings together a community of talented speed cubers as they compete is a series of 17 different events all striving for the fastest solve time. At the competition, visitors are invited to stop by the Lids booth (July 20 & 21) and get their hands on exclusive Lids x Rubik’s Cube merch including t-shirts ($34.99 US) and hats ($31.99-$39.99). Hat purchasers will have the opportunity to create custom, one-of-a-kind items with unique embroidery and event patches ($18). 

Invented by Ernő Rubik in 1974, the iconic Rubik's Cube has permeated pop culture and captivated fans for 50 years as a global symbol of intelligence and problem solving. Later this year, headwear enthusiasts and Rubik’s Cube fans alike can get their hands on the Lids x Rubik’s Cube collection which will retail for $31.99-$39.99 at select Lids retail locations later this year.