Is there enough glowing going on in the headline? My quirky approach to wordplay aside, how about all of the anthems coming from rap artist YTB Fatt these days? It’s only right to ignite your Friday with the hip-hop heavyweight delivering his ‘Same’ music video to the masse with GloRilla sharing screen time.

It’s all types of bright and sunny vibes in the cinematic visual. Embrace the glowing and tap into Friday!

Born and raised in West Memphis, AR, YTB Fatt has the suavity and silver tongue of a Southern gentleman. Crossing the Mississippi to link up with Memphis's own GloRilla, the Loaf Boyz rapper shares the video for new single "Same." A nostalgic and romantic new single with an 00s R&B-sampling beat, the new song features Fatt cutting through the luscious instrumental with emotional outbursts and bits of relationship wisdom that belie his 22 years of age. In the video, Fatt dramatizes the love triangle, as he and Big Homiie G take turns romancing GloRilla, as she happily plays both sides, before Fatt wins out at the end. "Same" and its music video are the latest releases in what's shaping up to be a busy year for YTB Fatt. 

With Moneybagg Yo's Loaf Boyz him and over 140 million streams in the bank, YTB Fatt had a breakout year in 2023, highlighted by his recent mixtape Who Is Fatt. His first full-length project, Who Is Fatt charted on Billboard and Apple Music, reaching #4 on Billboard's Heatseekers Albumsand charting as high as #12 on Apple Music's All-Genre Album Chart and at #6 on Apple Music's Hip-Hop Albums Chart. The project is home to his breakout hit "Get Back" (19 million YouTube views), and the Pitchfork-praised "Poppin It Hard," plus guest appearances from Rob49, Big Homiie G and FTO Sett. Fatt followed up Who Is Fatt with the no-holds-barred 10-pack Foxes Only, featuring guest appearances from Lil Yachty, GloRilla, and BabyDrill. Both Who Is Fatt and Foxes Only are available on all platforms via Loaf Boy Ventures / 10K Projects. 

YTB Fatt has been rising steadily in the Dirty South since the beginning of last year. Born and raised in West Memphis, Arkansas, just across the Mississippi from the Tennessee rap hotbed, YTB Fatt caught the attention of an impressed Moneybagg Yo with songs like "Played Out" and "Don't Crash." Moneybagg Yo quickly signed Fatt to his Bread Gang label, collaborating with Fatt on the hit "Shot Off Gumbo" (11 million YouTube views) and connecting Fatt with Lil Durk on "Rock Out"–both of Yo and Fatt's collaborations appeared on the Memphis rapper's Hard To Love album. Since then, Fatt has continued to drop more street hits, and has become an in-demand featured artist, working with artists like Trippie Redd, Rob 49, Icewear Vezzo, and many, many others.

With two successful mixtapes under his belt, Fatt is tirelessly working to reach the top of the rap game. Stay tuned for much more.