21 Lil Harold. New music video. A fire tune like ‘You Gon Hurt Me.’ What more could you want? Oh, the actual visual to watch? Say less.

It’s all eyes on 21 Lil Harold and he’s embracing the attention with continual audio and visual firepower. The Slaughter Gang hitmaker comes through with the latest cinematic glow up. Tap in.

Atlanta’s hottest rising artist, buzzing rapper, and Slaughter Gang member 21 Lil Harold unleashes an undeniable new single and music video entitled “You Gon Hurt Me” via Slaughter Gang/Epic Records.

On the track, an uplifting vocal sample and thunderous 808s boost his fast-paced delivery. He flips between flows with the seamlessness of a switchblade. He opens up on the confessional chorus, “Scared to let my guard down, cause I know you gon hurt me.” As lively synths illuminate the beat, he energetically drops one bar after another. The accompanying cinematic visual directed by Diamond Visuals channels the energy of the track on-screen. It follows 21 Lil Harold as he posts up with his leading lady who is none other than KaylaB,the social media sensation and the sister of the legendary late King Von. The chemistry onscreen might just be the lingering sparks from their long-standing friendship, talk about a power-packed collaboration. The visual flaunts retro cars, icy jewelry, eye-catching high fashion, and no shortage of emotion.

It arrives on the heels of “GTA,” which continues to buzz on streaming platforms while the music video has garnered 85k views and counting. The track also earned critical acclaim from the likes of Dirty Glove Bastard and ATTACK THE CULTURE who urged, “Tired of what you’ve been seeing and hearing lately? Look no further than 21 Lil Harold coming through with something different.”

“GTA” landed in the wake of “Hall Of Fame.” Beyond gaining traction at DSPs, it earned critical acclaim with plugs from HipHopSince1987 and more. Dirty Glove Bastard attested, “Over a punchy trap beat, the exciting upstart makes his claim for a shot at being forever immortalized.”

It kicks off a new season, showcasing his vibrancy and versatility with more music to come very soon.

Earlier this year, he dropped his debut album, AFTER THE CURSE. Beyond generating 10 million-plus streams and counting, HotNewHipHop proclaimed, “The Atlanta rapper’s latest body of work is a strong introduction for those who aren’t familiar. For those that are, it’s a welcomed body of work that showcases his growth and maturity as an artist.”

Stay tuned for more music from 21 Lil Harold soon!

Need more details about 21 Lil Harold? Want to understand how he’s glowed up over the past 12 months? Gotcha.

Atlanta native Lil Harold upped the ante on his already escalating career when he delivered the deluxe edition of his critically acclaimed LARRY project in the Summer of 2022. While new cuts like “Good Times” with Migos’ Offset fanned the flames of the already hot project, it was Harold’s signature style that grabbed the attention of the world. As a protégé of 21 Savage and founding member of Slaughter Gang, Harold knows the story of the Atlanta streets all too well and effortlessly sets it to music.

Raised on soulful greats like Aretha Franklin, Bobby Womack, Chaka Khan, and Marvin Gaye, mixed with the hip-hop of artists like Lauryn Hill and Missy Elliott, Harold is a master of conveying emotion in his songs while still reflecting his undeniable swag. His old soul is prominent on the aforementioned “Good Times” as the song interpolates the 1980 classic song “Take Your Time (Do It Right)” by S.O.S. Band, a callback to the musical era that inspired Harold the most. Prior to the re-up of LARRY, the original release was a gamechanger for Harold, as it not only signaled his Slaughter Gang arrival, but it showcased his unique storytelling that set him apart from other members of the crew. Tracks like “Savage,” “Down Bad,” and “Muffin (Freak Hoe)” with fellow ATL starlet Latto were proof of that.