Keeping it 100? Filmmaker Cole Bennett really doesn’t put out non-must-see’s, if we’re just being honest. So getting BabyTron and G Herbo together for their ‘Equilibrium’ music video? Must-see.

The song goes hard but a full-fledged music video, too? Super tough. Tap in.

Award-winning music video director and culture-defining creator Cole Bennett shares a new video for "Equilibrium" with G Herbo and Babytron from the debut album, All Is Yellow via Lyrical Lemonade/Def Jam Recordings,  out now. Listen HERE.
 
All Is Yellow embodies the spirit of the Lyrical Lemonade brand, excavating disruption from every corner of the culture. Eminem lets loose with a breathless flurry on the powerhouse “Doomsday Pt. 2,” while Latto, Swae Lee, and Aminé ignite “Special.” Elsewhere, the unforgettable “First Night” assembles a once-in-a-lifetime cohort of genre-busting talent, placing Juicy J, Denzel Curry, and Lil B shoulder-to-shoulder with Teezo Touchdown and Cochise.

ABOUT COLE BENNETT & LYRICAL LEMONADE:
Cole Bennett launched the Lyrical Lemonade blog and brand in 2013 and unassumingly incited a revolution of his own. It has since emerged as one of the influential and impactful tastemaker forces in the industry, encompassing a wildly popular YouTube channel with over 20.9 million subscribers and 10.9 billion views in addition to a highly trafficked web site, live events, and merchandising. Getting behind the camera, Cole conceptualized and directed some of the most monumental music videos of the past decade, including Juice WRLD’s “Lucid Dreams” and Eminem’s “Godzilla” co-starring Mike Tyson and Dr. Dre.

Speaking to the breadth of his output, he has helmed hundreds of videos for everyone from Justin Bieber and The KID LAROI. to Lil Durk, MGK, and blink-182. Pitchfork hailed his video for Ski Mask The Slump God’s “Catch Me Outside” among its “Favorite Music Videos of the 2010s.” He even notably directed Jack Black’s “Peaches” from the record-breaking Super Mario Bros. movie. Plus, he has garnered two nominations at the BET Hip-Hop Awards for “Video Director of the Year” and picked up “Best Cinematography” at the Streamy Awards. Other Lyrical Lemonade endeavors include the Summer Smash Festival and collaborations with the likes of JORDAN and many more. Now, Cole and Lyrical Lemonade will serve up their debut album in partnership with Def Jam Recordings. It’s just the beginning. The Lyrical Lemonade revolution shows no signs of slowing down or stopping anytime soon.