Sometimes it’s really deeper than rap and it’s the case for hip-hop star BigXthaPlug in the ‘Change Me’ music video. With the new Take Care album streaming everywhere, it’s all about enjoying the cinematic goals.

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Dallas rapper BigXthaPlug has released the music video for his hit single "Change Me." Directed by Ari-Mairena Dannon (AMD) and executive produced by Cole Bennett, the video premiered on Lyrical Lemonade. This striking music video weaves a gripping narrative of transformation, blending gritty street scenes with dreamlike imagery. Throughout the video, BigXthaPlug navigates vivid, symbolic scenarios that reflect the song's themes of personal growth and resilience. This release follows closely on the heels of his sophomore album, "Take Care," which dropped last Friday.

Initially teased on BigXThaPlug's Instagram over the weekend, the video paints a vivid picture of his journey, juxtaposing his roots with his current success. AMD’s direction skillfully merges stark realism with creative vision, setting the narrative against a backdrop of urban grit and ethereal elements. As the story unfolds, viewers are drawn into powerful scenes that embody the track's central themes of evolution and authenticity. By grounding the visuals in BigXthaPlug's origin story while incorporating surreal touches, the video creates a rich tapestry that amplifies the song's message. Each frame illuminates BigXthaPlug's lyrics, inviting audience to experience the music on a deeper level and connect with his personal tale of perseverance and growth.

It’s been a remarkable year for BigXthaPlug, as he is set to showcase latest sophomore album “Take Care” to the nation starting October 25th on the highly anticipated “Take Care”” 32-city North American tour, He most recently starred as the latest guest on the viral Million Dollaz Worth of Game and  ‘Sundae Conversation’ podcasts. Recently named Amazon Music’s Breakthrough Artist for 2024 and honored in the 2024 XXL Freshman Class Cover, BigXthaPlug’s debut hit single ““Mhmm” made waves on the Billboard Hot 100, peaking at #93, while “The Largest” reached #20 on the Billboard Hip Hop/R&B charts. In addition to his chart success, BigXthaPlug delivered a high-energy halftime show at the sold-out Texans vs. Eagles home opener, where he performed his hit single “Texas.” This track, which boasts over 15 million streams and debuted on the Billboard Hot Rap Songs chart, has also been featured in the Dallas Cowboys' official hype video for this NFL season, highlighting his unique ability to bridge the gap between music and sports. Both “Texas” and “The Largest” are quickly becoming the go-to soundtracks for NBA, MLB, and NFL events nationwide, further solidifying BigXthaPlug’s influence in the entertainment landscape.

ABOUT BIGXTHAPLUG

BigXthaPlug is an emerging force in the rap scene, known for his raw, unapologetic lyrics and commanding presence on the mic. Hailing from Dallas, Texas, he quickly gained attention with hard-hitting tracks like “Texas,” “Whip It,” “Levels,” and “Mmhmm,” each showcasing his unique blend of Southern rap traditions with modern hip-hop energy. His music reflects his life experiences, offering gritty storytelling paired with powerful beats and memorable hooks. BigXthaPlug has also made waves through collaborations with notable artists such asShaboozey, Offset, and NLE Choppa, further cementing his place as one of the most exciting new voices in the rap game.