Honestly? This is 100 percent why I love Attack The Culture. Of course the Drake and Kendrick Lamar caliber artists will always get love but when you have talented artists like Joe West showing out? My goodness. This new ‘Dama Beuga’ tune goes hard and sets the stakes high.

How about the hardcore flow with a lyric video to set the tone, too? Tough. Peep the details and get caught up in the turn up vibes.

Today, rising hip-hop phenomenon, artist, and model Joe West has just dropped his latest single, “Dama Beuga,” via Akademy Records/Uptown Records/Republic Records. This track is available now on all major streaming platforms and is poised to be a defining moment in Joe West’s burgeoning career.

Listen to “DAMA BEUGA”: HERE

Joe West, the Harlem-raised recording artist of Senegalese descent, merges every aspect of his cultural background making a fun new summer anthem.  Unflinching confidence and swag pulses through his flashy lyrics about dressing fly, moving like he’s 50 Cent, and living it up with beautiful women in the club. The song title and recurring chant translates to the phrase “I want you” in Wolof, his native tongue. 

As Joe West continues to rise in the music scene, “Dama Beuga” is set to further establish his reputation as an artist who seamlessly fuses different genres and cultural influences. His journey from Harlem to the international stage is a testament to his talent and relentless drive.

The track notably follows the recent banger “TOTM,” which Joe has also performed on On The Radar platform. Watch HERE. He also released “Switch” feat. A Boogie wit da Hoodie. Beyond piling up millions of streams and counting, HipHopEargasm applauded it as a “melodic masterpiece,” while 24Hip-Hop attested, “West has swiftly soared into the limelight.” Plus,“Switch” landed in the wake of “Uno.” The latter notably entered daily rotation on “Fortnite Radio” where it reached an audience of 350 million registered users.

Following co-signs from the likes of A$AP Rocky and more, Joe recently supported Soulja Boy on a string of East Coast dates on the “SOULJAWORLD” Tour. He took the stage in Maine with A Boogie Wit Da Hoodie.

ABOUT JOE WEST

The son of Senegalese immigrants, Joe West absorbed music from every angle as a kid. Beyond listening to African legends at home, he immersed himself in classics by the likes of JAY-Z. Initially, he harbored NBA dreams before opting to write and record music of his own in college. He gained traction with the likes of the independent Wicked Kid from the West EP [2018] and Wicked Rebirth EP [2022], while 2023’s the single “I’m Him” popped off, garnering buzz. Along the way, he tallied millions of streams and earned praise from REMIXD Magazine, The Hype Magazine, and Elevator Magazine, to name a few. At the same time, he shined as a model, collaborating with everyone from Pyer Moss to Reebok. Now, he’s about to leave his imprint on the culture with a series of singles for Akademy Records/Uptown Records/Republic Records and more to come.