When it comes to directing, there’s hardly anyone on the level of filmmaker Cole Bennett. So of course the new Juice WRLD and Cordae ‘Doomsday’ music video goes extra hard.

It’s all types of mind-blowing and eye-opening. Peep the details and keep scrolling to see the visual flex.

Award-winning music video director and culture-defining creator Cole Bennett and his multimedia company Lyrical Lemonade - the community-driven platform and YouTube channel with over 10 Billion viewsworldwide - today announce a partnership with Def Jam Recordings. Under this newly minted deal, Lyrical Lemonade proudly presents its debut single “Doomsday,” a fabled and recently unearthed collaboration between Juice WRLD & Cordae.
 
About the release Cordae states, “Long Live Juice WRLD.”

Cole and Cordae initially teased this chapter with a series of social media postsincluding the captivating whyrush? (A Short Film Directed By Cole Bennett), igniting widespread anticipation and speculation throughout Lyrical Lemonade’s 20+ million subscriber community, and hip-hop culture at large.

“Doomsday” - a bar-for-bar sparring round between Juice and Cordae over the Dr. Dre-produced Eminem classic “Role Model” - notably marks the first official collaboration between GRAMMY® Award-nominated multi-platinum rapper Cordae and the late legend Juice WRLD. On the track, pensive, provocative, and powerful bars collide with an apocalyptically catchy hook, entwining two respective styles in one dynamic vision. With Bennett in the director’s chair, the accompanying music video unfolds as an event-level spectacle, using technology to frenetically morph Cordae into Juice WRLD and back while chaos unfolds around them.

“Doomsday” paves the way for Lyrical Lemonade’s first-ever full-length album— due later this year. Expect more powerhouse collaborations to be announced soon.

Want to learn more about Cole Bennett and Lyrical Lemonade? How about Cordae? Say less.

ABOUT COLE BENNETT & LYRICAL LEMONADE:

Cole Bennett launched the Lyrical Lemonade blog and brand in 2013 and unassumingly incited a revolution of his own. It has since emerged as one of the influential and impactful tastemaker forces in the industry, encompassing a wildly popular YouTube channel with over 20.9 million subscribers and 10.9 billion views in addition to a highly trafficked web site, live events, and merchandising. Getting behind the camera, Cole conceptualized and directed some of the most monumental music videos of the past decade, including Juice WRLD’s “Lucid Dreams” and Eminem’s “Godzilla” co-starring Mike Tyson and Dr. Dre. Speaking to the breadth of his output, he has helmed hundreds of videos for everyone from Justin Bieber and The KID LAROI. to Lil Durk, MGK, and blink-182. Pitchfork hailed his video for Ski Mask The Slump God’s “Catch Me Outside” among its “Favorite Music Videos of the 2010s.” He even notably directed Jack Black’s “Peaches” from the record-breaking Super Mario Bros.movie. Plus, he has garnered two nominations at the BET Hip-Hop Awards for “Video Director of the Year” and picked up “Best Cinematography” at the Streamy Awards. Other Lyrical Lemonade endeavors include the Summer Smash Festival and collaborations with the likes of JORDAN and many more. Now, Cole and Lyrical Lemonade will serve up their debut album in partnership with Def Jam Recordings. It’s just the beginning. The Lyrical Lemonaderevolution shows no signs of slowing down or stopping anytime soon.
 
ABOUT CORDAE:
Cordae knows exactly what he wants to say. He chooses his words and phrases carefully. He speaks from a place of truth. That’s why the three-time GRAMMY® Award-nominated, Emmy Award-winning, multi-platinum-selling Maryland-raised rapper has quietly become one of the modern generation’s most trusted narrators. A remarkable life has given him a lot to say. He went from trailer parks and public housing with his mom to stratospheric success. After a series of buzzing singles, he reached critical mass with his 2019 full-length debut, The Lost Boy. It bowed in the Top 15 of the Billboard Top 200 and included four gold-certified singles— “RNP” [feat. Anderson .Paak], “Have Mercy,” “Broke As Fuck,” and “Kung Fu.” Beyond unanimous praise from Billboard, Complex, High Snobiety, New York Times, Pitchfork, and Stereogum, he garnered a pair of GRAMMY® Award nominations in the categories of “Best Rap Album” for The Lost Boy and “Best Rap Song” for “Bad Idea” [feat. Chance the Rapper].
 
He’s the rare artist whose presence can be felt on-screen in a Super Bowl commercial alongside legendary Academy® Award-winning director Martin Scorsese and among XXL’s coveted “Freshman Class.” Along the way, he linked up with Roddy Ricch and Ant Clemons for “Gifted” as well as joining forces with Eminem for “Killer.” Absorbing wisdom from a life-changing trip to Africa, enduring the loss of a friend gone too soon, and evolving as an artist and a man, he tells this story in widescreen technicolor on his 2022 second full-length offering, From A Birds Eye View [ART@WAR/Atlantic Records]. Cordae followed up the release of his sophomore album with the Facebook exclusive premiere of his visual only, From A Birds Eye View (Live) album. This past summer, he debuted his first TED Talk entitled “The Hi-Level Mindset” which has accumulated over 1.4M views. He continued his takeover of 2022 with a flurry of releases and collaborations. From the release of his Unacceptable EP and the accompanying visuals from both singles, to his recent collab with Hit-Boy on their “Checkmate” track from the Madden NFL 2023 Soundtrack, Cordae is showing no signs of slowing down. He kicked off 2023, with his explosive collaboration with Anderson .Paak “Two Tens.”