Red pill? Blue pill? Both? Regardless of where you’re leaning, hip-hp artist KayOrAlpha comes through clutch with a hard-hitting new ‘Origins’ music video.

The song hits hard but adding the visual touch to this treatment? Of course it’s must-see. Peep the details and keep scrolling to get caught up in the cinematic flexing.

Elevated by eerie violin samples and chest-rattling 808s, the 21-year-old talent effortlessly bends words to his will while displaying an unapologetic flair moving with purpose and persistence. He delivers a menacing sound wave riddled with deeper messages, flexing his story-telling lyricism shining front and centre. Paired with a sharp set of visuals that embody the gritty sounds of South East London, Kay develops an unwavering confidence as battles the pains of his past and the bold temptations that take control. Speaking to his younger self with an inspired presence, ultimately fuelling the rebirth of his razor blade artistry and crystal-clear hunger for success as a bonafide talent on the rise.

Having staked his claim with a slew of addictive records including “Lemme Introduce Myself (Intro)”, “Brodie’s Keeper” and his most recent single “Midnight Calls”, gaining well over 200K views across GRM DAILY while amassing critical acclaim from the likes of NOTION, MIXTAPE MADNESS, ONES TO WATCH and VIPER MAGAZINE, the young emcee has gone on to share centre stage with breakout star JBEE and UK drill pioneer Tweeko – announcing one of the most exciting underground artists on the edge of mainstream realisation.