It’s more of a lyric than music video but there’s no stopping fire audio from happening coming courtesy of hip-hop artists Madchild and Michael Bradford. The duo come through in a major way for their ‘Ya Don't Stop’ music video.

The song hits hard and the lines always deliver. Peep the details and get lost in the tripping clip.

Madchild, the acclaimed Juno Award Winning rapper, is set to unleash his latest musical offering, the highly anticipated single "Ya Don't Stop." Produced and written in collaboration with renowned multi-platinum producer and songwriter Michael Bradford, the track is somewhat of uncharted territory for Madchild as he mixes his razor-sharp rhymes with a funky vintage-sounding soul R&B style beat.

Michael Bradford, whose illustrious career includes working with music icons such as Stevie Nicks, Ringo Starr, Eurythmics, and Richie Sambora, brings his unparalleled expertise to "Ya Don't Stop." Together, Madchild and Bradford have crafted a sensational piece of art that seamlessly blends Madchild's unique style with Bradford's signature production prowess.

"Ya Don't Stop" will be featured throughout the month of June on ESPN, the leading sports network, as the song has officially selected the single as one of their featured tracks. Throughout June, fans will hear the song across all ESPN formats, including ESPN, ESPN2, and ESPN+ during TV shows and sporting events. 

Madchild's creative evolution has garnered him critical acclaim and a dedicated fanbase. His previous collaborations, including the joint album "Killing The Neighbors" with Tom MacDonald, have produced chart-topping hits like "Bad News" and "Sober," which both enjoyed immense popularity on YouTube. The collaborative effort "Mobsters and Monsters" with rising San Diego emcee Obnoxious came after and showcased Madchild's commitment to authentic lyricism and captivating beats, further solidifying his reputation as a trailblazer in hip-hop.