Former NFL champion Victor Cruz doesn’t just look like a million bucks, he’s smiling like it too. The ex-New York Giants wide receiver takes his love and business relationship with Carolina Herrera Bad Boy up a few notches in a super clever way.

Forget a simple post. Cruuuuuuuuz goes all out and creates his own TikTok-style promotional clip.

“I’ll be smelling like a million bucks for my night out with @carolinaherrera#CarolinaHerreraBadBoy”