Apple TV+: Colin Farrell's 'Sugar' is giving you a reason to embrace a premium subscription

It’s getting tougher and tougher to justify all the money you’re dropping on premium streaming services but if there’s one thing Apple TV+ keeps doing? How about securing Hollywood superstars for must-see TV shows and movies? Look no further than what big screen stud Colin Farrell is serving up with ‘Sugar’ dropping next month.

It’s all about the must-see mystery-solving vibes minus Scooby. Colin sets the expectations high with his upcoming detective series.

Today Apple TV+ unveiled the trailer for its new Colin Farrell-led drama “Sugar,” which will make its global debut with the first two episodes of its eight episode season on Friday, April 5, 2024 on Apple TV+, followed by one new episode weekly every Friday.  

Starring and executive produced by Farrell, "Sugar" is a contemporary, unique take on one of the most popular and significant genres in literary, motion picture, and television history: the private detective story. Academy Award-nominee Colin Farrell stars as John Sugar, an American private investigator on the heels of the mysterious disappearance of Olivia Siegel, the beloved granddaughter of legendary Hollywood producer Jonathan Siegel. As Sugar tries to determine what happened to Olivia, he will also unearth Siegel family secrets; some very recent, others long-buried.

The series also stars Kirby ("Sandman”), Amy Ryan ("The Wire”), James Cromwell (“Succession”), Anna Gunn (“Breaking Bad”), Dennis Boutsikaris ("Better Call Saul"), Nate Corddry (“Mindhunter”), Sydney Chandler ("Don't Worry Darling”), and Alex Hernandez (“Invasion”).  

"Sugar” is created by Mark Protosevich who also executive produces. Audrey Chon and Simon Kinberg executive produce for Genre Films, marking their second series with Apple TV+ under Kinberg’s overall deal, following “Invasion.”  Sam Catlin, Scott Greenberg and Chip Vucelich also serve as executive producers. The series was directed by Fernando Meirelles (“City of God,” “Two Popes”), who also executive produces, and Adam Arkin ("The Offer”), who also co-executive produces. 

Apple TV+ offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all of a user’s favorite screens. After its launch on November 1, 2019, Apple TV+ became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have been honored with 470 wins and 2,091 award nominations and counting, including multi-Emmy Award-winning comedy “Ted Lasso'' and Oscar Best Picture winner “CODA.”

About Apple TV+

Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $9.99 per month with a seven-day free trial. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV or Mac can enjoy three months of Apple TV+ for free.*