Transformers: The newest 'Rise of the Beasts' teaser goes behind the scenes
The summer of blockbuster flicks is upon us and what better way to geek out over the line-up of fire than seeing some behind the scenes content from the upcoming Transformers: Rise of the Beasts flick?
Action. Packed. Peep the details on how Transformers and Snapchat are a real thing and start those potential Date Night-planning rollouts because action flicks always make for a fun outing with bae.
Transformers: Rise of the Beasts presents the Transform Your Car AR Lens on Snapchat. For the first time, Transformers fans can experience what they’ve always imagined: seeing their own car convert into a full-size robot. Built on SnapML, Snapchat’s machine learning technology, a user’s phone can scan any car—regardless of make, model, year or color—and watch as it converts into a robot.
Paramount Pictures is the first brand to utilize CarML (Machine Learning), a new technology created using SnapAR to apply effects to cars everywhere. The Transform Your Car Lens experience brings the blockbuster IP to every fan by giving them a Transformer, created from their own car.
