Sahbabii: It’s cold and snowy season on display in the ‘Show Off’ music video

Love when Lyrical Lemonade comes through with visual fire? Look no further than crooner Sahbabii delivering a must-see flex courtesy of the ‘Show Off’ music video.

The visual is pure flames and completely sets the time of year right-right with the snowy season - even icy snot to completely get you in the winter vibes. Tap in.

Larry June: It’s a glimpse into the fancy lifestyle flex with a cinematic ‘Treasure Island’ music video

Love confidence? Then you’ll love all things hip-hop artist Larry June and his fire ‘Treasure Island’ music video.

His tunes always go hard but I’m here for the visual presentations. Completely zone in and out on this mini-film.

Philthy Rich: The ‘Philthy Flow’ music video is late night luxury flexing

Feeling the grind these days? Forget the cold weather temps, it’s about staying hot and flexing so just rely on rap artist Philthy Rich to set the tones right with his ‘Philthy Flow’ music video.

The song goes hard but I’m here for the cinematic late night glowing. Completely tap in.

Big Homiie G: It’s a thick vixen-filled vibe in the ‘Neighbors Up’ music video

There’s no denying how much I love my vixen. So it’s only right to geek out over seeing rap heavyweight Big Homiie G teaming up with YC Mula for their ‘Neighbors Up’ music video.

Big glowing and stunning women flexing. Lose your mind in the cinematic fun.

Big Homiie G has released his brand-new tape, “GTOBER” that you can now listen to HERE. G gave fans a taste of the tape on Monday with the release of “Neighbors Up” ft. YC Mula, paired with a visual you can watch HERE. 

As you may know, G is signed to NBA legend Zach Randolph’s N Less Entertainment record label that boasts a promising roster with fellow labelmates Moneybagg Yo, BIG30, Dee Mula, Fredo Ruthless and more. 

G originally started his music career as part of a group with Moneybagg Yo and Blac Youngsta before they parted ways to focus on their individual, solo artistry.  He eventually went to release his “Big Homiie Status 2” project in 2020 that included features from Pooh Shiesty, Fredo Bang, BIG30 and others.

Tre Loaded & BigXthaPlug: It’s a late night flex in the ‘Another Whip’ remix music video

Endless revving it up when it comes to hip-hop duo Tre Loaded and BigXthaPlug these days especially when they’re putting out fire like the ‘Another Whip’ remix music video.

Late night glowing and the tour stage setting going down here. Lose yourself in the moment.

21-year-old Tre Loaded spent 2024 establishing his bonafides as one of Memphis's most exciting rising stars. The young rapper earned a major co-sign earlier this fall when he recruited BigXThaPlug to add his booming, basso charisma to "Another Whip (Remix)," a new version of one of Tre's viral hits.

Today, Tre and BigX connect for the brand new music video for the remix, going behind the scenes of the recent "Take Care Tour," headlined by BigX with Tre as a supporting act. The video switches between performance scenes and backstage revelry, as both rappers show off their dancing diamonds and enjoy the spoils of fame.

With 4 million streams across platforms, "Another Whip" provided a breakout moment for Tre Loaded, trending on TikTok and charting on Shazam, and was a highlight from his LOADEDmixtape. A 12-track mixtape full of unapologetic Southern rap bangers, LOADED is home to slinky singles like "Push Start," and a guest appearance from That Mexican OT on the trumpet-laden single "The Ticket," covered by outlets like Stereogum and HipHopDX. LOADED is available everywhere via Loaded 4 Life/PULSE Records/Connect.

Tre grew up in East Memphis surrounded by music, taking trips to the studio to listen to rappers like his uncle Don Trip. Tre started rhyming at age fifteen, inspired by his Memphis forebears and lyrical street rappers like Rod Wave and Ralo to turn the booth into his diary and turn rapping into his career. In early 2023, Tre first shared “Vo Flow,” a minimalist banger populated mostly by snapping fingers, low-note guitars, and Tre’s percussive voice, which eventually gained traction on social platforms like TikTok. The song has generated over 6 million streams across platform to date. Most recently, Tre joined BigXThaPlug on several Southern dates of his "Take Care Tour," acting as the star Texas rapper's direct support. 

Ready to follow-up LOADED and win new fans in 2025, Tre Loaded is the next Tennessee upstart to know. Stay tuned and watch him elevate.

Offset: The Migos rap heavyweight gets artsy in the ‘Swing My Way’ music video

Love more than just a fire music video? How about an artistic and visually stunning flex like Offset’s ‘Swing My Way’ music video? Tough.

It’s all eyes on what the Georgia native’s newest visual flex. Completely tap in.

EST Gee: The cameras get rolling in the ‘RIP LU MIKE’ music video

Kentucky’s finest on display right here? You bet. It’s all eyes on rap artist EST Gee and his grind is showing no signs of slowing down. A hard-hitting ‘RIP LU MIKE’ flex? I’m here for it.

Tough. Flexing. Cinematic. Completely tap into the vibes.

BossMan Flow: The ‘Star Life’ live session performance is pure flames

It’s clear - whenever rap star BossMan Dlow is serving up? Everyone is paying attention including a live session performance for his ‘Star Life’ anthem.

The confidence is fire and the glowing is starry. Completely embrace the cinematic flex.

Ysr Gramz & Danny G Beats: It’s pure honesty and flexing on display in the ‘Lebeau St. & Natchez Dr.’ music video

Feel like taking a risk? How about kicking back and completely riding out to what hip-hop artists Ysr Gramz and Danny G Beats are serving up with their fire ‘Lebeau St. & Natchez Dr.’ anthem? Way more than a fire tune, the music video goes hard, too.

It’s a studio flex but quickly goes to the streets - literally - coming courtesy of Ysr. Lose yourself in the glowing.

Apt. 5H: Brooklyn’s own Maino pulls through to dish on Sure Knight, new music and cracking into shows

Feel like you need more rap artist Maino in your life? Turns out it’s way deeper than just music-making in 2024 and he’s letting loose on a new Apt. 5H episode with DJ Self.

Maino keeps it 100 on music-making, Suge Knight and more on Apt. 5H

There’s no holding back with Self running the series. The popular entertainment personality connects with Maino to talk about cracking into shows, working alongside media diva Angela Yee and an unaired Suge Knight interview.

On the next episode of Apt. 5H, Maino talks to DJ Self and Bianca Torres about his unaired interview with Suge Knight, visiting incarcerated youth on Riker's Island, taking health seriously, his recently released EP 'MainoVation,' cohosting with Angela Yee, his show 'New Maino' and much more.

STAR BANDZ: The flexing continues with a hard-hitting ‘Really Rare’ music video

There’s no denying hip-hop artist STAR BANDZ is really going all-out these days. The music is slapping and the visuals? Super tough. So it’s no shocker her ‘Really Rare’ music video demands your full attention.

Teenage by age, grown flexing by nature. It’s all eyes on STAR with her newest cinematic drop.

Chicago’s rising drill star STAR BANDZ returns with her new music video for “Really Rare,” the latest single from her debut project, Estrella, released just last month via Priority Records/Capitol Records. At only 16 years old, STAR BANDZ is already redefining the drill scene with her unique blend of sharp lyricism, clean delivery, and an unapologetically authentic perspective.

The music video for “Really Rare,” directed by Rare Smoke, adds a bold visual dimension to the track. Set against dynamic urban backdrops—complete with luxury vehicles and vibrant skateparks—the video captures STAR BANDZ’s self-assured presence and fearless approach to her craft. Rare Smoke’s direction amplifies the song’s energy, showcasing STAR BANDZ as a dynamic artist who balances youthful confidence with undeniable grit.

The single stands as a defining moment in her growing catalog, demonstrating her evolution as a storyteller. As part of the Estrella project, a 13-track mixtape featuring collaborations with Sugarhill Ddot, Luh Tyler, and previously released hits like “4 Deep” and the viral “Yea Yea” remix featuring Veeze, “Really Rare” continues to showcase STAR BANDZ’s depth and versatility.

STAR BANDZ’s rise has been nothing short of extraordinary. Her collaboration with Sugarhill Ddot on “My Baby” has surpassed 16 million views on YouTube, while her From The Block performance alongside Sugarhill Ddot has reached 4 million views. Recognized by Complex as one of the “13 Best Teenage Rappers Right Now,” she’s also received high-profile co-signs from artists like Lil Durk and Polo G. STAR BANDZ was also recently included in Pitchfork’s “Best 100 Songs of 2024” list. With “Really Rare” and her Estrella mixtape, STAR BANDZ continues to make her mark, bringing a fresh and fearless take to drill rap while inspiring a new generation of artists with more music to come in the new year.

It Is What It Is: Wednesday's episode dishes on the NBA Cup, salutes Penny Hardaway and a wild Stat Baby surprise

Need some laughs to get your Wednesday rocking? Look no further than seeing the ‘It Is What It Is’ crew delivering all types of signature moments from talking about the NBA Cup and former league legend Penny Hardaway to a wild surprise for host Treasure ‘Stat Baby’ Wilson.

It’s pure epic moments and clocks in well over 60 minutes. Completely tap in.

Tinashe: The R&B hitmaker goes sci-fi erotic in her 'Cross That Line' music video

Losing your mind much? You better believe it and it’s largely thanks to what’s coming courtesy of vixen Tinashe along with her newly released ‘Cross That Line’ music video.

The song is fire but seeing her mixing in sci-fi thriller with erotic teasing? My goodness. Completely turn up to this cinematic gem.

Multi-platinum certified R&B disruptor singer, songwriter and dancer Tinashe releases the music video to her single, “Cross That Line.”  Watch HERE. The track appears on her latest album, Quantum Baby, from earlier this year. Listen HERE.

The “Cross That Line” music video, directed by Jonah Haber, depicts Tinashe being detained. She struggles to figure out how to break free while mesmerizing onlookers watch her dancing. The video touches on the concepts of perception and surveillance, which have been a through line during the Quantum Baby rollout. In true Tinashe form, continuing that narrative, the “Cross That Line” visual picks up where the “No Broke Boys” visual leaves off. Tinashe first premiered the video at her fan event on Tuesday presented by META. 

Most recently, Tinashe has been featured widely across 2024 Best of Music Lists from sources such as Rolling Stone, Pitchfork, TIME, People, and more. Last week Tinashe was announced to perform for Dick Clark’s New Year’s Rockin 'Eve. 

Tinashe’s Match My Freak World Tour continues with Australia, Asia and Europe dates. See the full routing below. For ticket information please visit tinashenow.com. 

TeeTurtle: This is how you properly rock out with your plushie

Your eyes don’t deceive you - you’re feeling the TeeTurtle flex going down around Attack The Culture right now. A massive salute to the TeeTurtle team for showing big love my way and getting a chance to try these out - both a lifestyle flex and even a stress-reliever when you need a few squeezes or to take your mind off the grind - momentarily - with the reversible plushie movements.

It’s all types of awesomeness and while you’ll see the full-fledged explanation and details over in the NEWS, how about seeing how the plushie flex goes down. And of course head over to TeeTurtle for a deep dive into all the awesomeness brewing over there.

Mozzy, Kalan.FrFr & Rob49: It's three the hard way in a vixen-filled 'BBL' music video

I love baddies and no matter the vixen, each one needs a turn-up anthem so leave it up to Mozzy, Kalan.FrFr plus Rob49 to come through with a hard-hitting new tune like their ‘BBL’ single. The song goes hard but getting the music video treatment, too? Tough.

It’s vixen-filled and jaw-dropping action on display from start to finish. Completely tap in.

While they may hail from different cities on the Golden Coast, Mozzy and Kalan.Frfr is a pairing that has always seemed to pay off over the years. On Friday, December 20th, they are teaming up to drop a new collab album titled LUCKY HER. Following in the footsteps of fan favorite songs like "Whole 100" and "No Love," LUCKY HER combines Mozzy's hard-nosed storytelling with Kalan's melodic flexes and earworm hooks, resulting in a synthesis that combines R&B, rider music, and street rap into a synthesis that could only have come from the West Coast. The album will arrive with additional features from Skilla Baby and Shordie Shordie is available for pre-save HERE.

To kick off the rollout, they're hitting fans with the album's lead single titled "BBL." A propulsive banger with buzzing bass and twinkling keys, "BBL," short for "bad b*tches like," demonstrates what the two artists are willing to do for their loyal ladies, buying them jewels, courtside seats, first-class flights, and more: "She gets what she want because she play it right/Yellow white gold Rollie, call it day and night,"spits Mozzy. Mozzy and Kalan recruit New Orleans firebrand Rob49 to provide a dose of energy, as his aggressive delivery finds a new home over the West Coast beat. The music video features all three rappers, and a cameo appearance from India Love, who also graces the album’s cover.

Hailing from Sacramento's Oak Park neighborhood, Mozzy has built a reputation as one of the best street storytellers in today's rap game.  He has earned two GOLD certifications from the RIAA as a lead artist–"Excuse Me" and "Sleep Walkin"–and three more on his collaborations with Skylar Grey, Likybo, and $tupid Young. Mozzy earned mainstream recognition in 2018, when his song "Sleep Walkin"was featured in a pivotal scene in Ryan Coogler's Black Panther, and he earned a shout out from Kendrick Lamar in his Grammy Award acceptance speech. His street classic "Bladadah" placed #68 on Rolling Stone's list of the 100 Best West Coast Rap Songs of All Time. Earlier this year, Mozzy released his heartfelt album, Children Of The Slums, paying tribute to the lost souls of his home neighborhood and telling their stories.

Born and raised in South Central Los Angeles, Kalan.FrFr has brought a unique flavor to his city's rap scene, with his melodic flows and effortless hooks. A touted football recruit before he turned to music full-time, Kalan approaches his music with an athlete's mentality, and has developed an audience in the world of sports, particularly with his hit single "Scoring," featured on many NBA broadcasts. This year, Kalan has leaned into his Cali roots, releasing the 8-song project MAKE THE WEST GREAT AGAIN, featuring guest spots from his friends and fellow Angelenos YG and Ty Dolla $ign, plus G Herbo and Spooky Jay. In June, Kalan.FrFr performed as part of DJ Hed's set in Kendrick Lamar's notorious L.A. rap celebration, "The Pop Out: Ken & Friends," broadcast live on Amazon Prime, performing his local hit "Right Wit It" with G Perico. The summer also saw Kalan grace the BET Awards Pre-Show stage with another energetic set. Most recently, he recruited an L.A. all-star team to remix his project highlight "Everybody," including OhGeesy, BlueBucksClan, and 310babii.

Coco Jones: The 'Santa Is Me' music video completely has me in the holiday spirit

While Christmas might really be a couple weeks away, how about getting into the spirit with some help courtesy of crooner Coco Jones? It’s a big holiday vibe coming through this week with the R&B crooner completely glowing up here.

A live performance of ‘Santa Is Me’ by Coco? Jones is 100 percent in her X-Mas bag and I love it.

GRAMMY®- Award winning powerhouse singer/songwriter and multi-hyphenate actress Coco Jones shares the visualizer for “Santa is Me,” watch HERE. The single is off Coco’s new Christmas four-pack, Coco By The Fireplace. Other tracks include “Call on Christmas”, “My Presence Is A Present” and “String of Lights.” Listen HERE. 

Continuing with the holiday festivities, Coco Jones most recently performed her GRAMMY nominated single “Here We Go (Uh Oh)” during the Macy’s Thanksgiving Day Parade and music from her holiday project on NBC’s Christmas In Rockefeller Center. Watch her performance here! Coco Jones was also recently named to Forbes 30 Under 30 list to round out the year. 

Coco Jones has captivated the world with her timeless artistry, sensual voice and emotive songs to become R&B’s breakout artist. She signed with High Standardz/Def Jam in 2022 and released the EP What I Didn’t Tell You with the lead single “ICU,” which has been certified platinum. In 2024, she was nominated for an impressive five Grammy Awards—including the covetedBest New Artist accolade— and won for Best R&B Performance “ICU.” The song was lauded by fans and critics alike and peaked at #1 on the Billboard R&B Airplay chart, leading to Best New Artist wins at the BET Awards, The Soul Train Awards and NAACP Image Awards. 

With the release of new songs “Here We Go (Uh Oh),” “Sweep It Up,” and “Most Beautiful Design” Ft. London On Da Track and Future, this next chapter finds the 26-year-old multihyphenate singer/songwriter and actress embarking on her debut album and stepping into an era of empowerment and connection. 

Coco Jones was raised in Nashville, TN by a mother who was also a singer, and a father who played in the NFL. Early on, she learned the importance of following her dreams. She began recording at the age of 9 and was called to acting—first as a recurring guest on Disney’s musical sketch comedy, So Random!, and in 2012, as the golden-voiced love interest in the network’s TV movie, Let It Shine. Since then, she’s showcased her formidable acting skills playing Hilary Banks in Peacock’sFresh Prince reboot, Bel-Air and Netflix’s Vampires vs. the Bronx. Her visibility has made her a role model for beautiful and talented dark-skinned Black women.

Roc Marciano & The Alchemist: The hit-making duo take over the Los Angeles night streets in the 'Chopstick' music video

New York City might be in the blood but it’s clear the Los Angeles night vibes are on display for hip-hop veteran Roc Marciano. Paired up with The Alchemist for their ‘Chopstick’ music video? Super tough.

The production is always fire but I’m here for the cinematic flexing coming from Roc and Al. Lose yourself in the visual glowing.

Roc and Alchemist have now unveiled the first single, “Chopstick,” and video from The Skeleton Key.  “Chopstick” is now available at all DSP’s and you can watch the Evidence directed video for “Chopstick” below. 

With over 15 years of friendship and collaboration, Roc Marciano and The Alchemist have honed a partnership that transcends the ordinary. Their creative synergy has produced timeless compositions that not only redefine the genre but has also inspired the generation of artists that have followed.  Speaking on their partnership, Roc Marciano declares: “Me & Alchemist, we the gatekeepers, Key Makers, your shit don’t shake unless we sanction it.”

Lola Brooke: It's a Brooklyn flex on full display in the 'Go To Yo Head' music video

New York rap star Lola Brooke stays on the steady music-making grind but I can’t lie - when it comes to the music videos? I’m fully tapping in. How about seeing the Brooklyn native glowing up with the ‘Go To Yo Head’ visual? Tough.

A few weeks after dropping this audio gem to the masses, LB delivers with her cinematic presentation. Completely lose your mind to Lola.

Breakout, Brooklyn-bred rapper Lola Brooke releases the official visualizer for her latest banger, "Go To Yo Head," today. The visual arrives a few short weeks after the track's dominating debut. 

"Go To Yo Head" packs a punch of power as Lola Brooke continues to make waves on the New York City rap scene. The track has been heralded as a 'Best New Track' by HYPEBEAST, one of the 'Best of New Music' releases from ESSENCE, and 'Best New Hip Hop' from XXL and UPROXX. The visual brings this acclaimed anthem to life, showcasing Lola's prowess on wax and vivid color.  

As Brooke's discography expands, her critical acclaim is growing in tandem. Just this week, Rolling Stone recognized another one of her 2024 releases, "No One Else," featuring Jeremih, as one of 'The 100 Best Songs of 2024—' another testament to her growing influence and talent. 

Few have stayed true to the roots of Brooklyn, New York while possessing the necessary charisma and talent to transcend its world-renowned identity. However, Lola Brooke has shown herself to be just that, while also making a stand-out case as one of the new heavyweights in a city that might boast the best legacy of Hip-Hop. Though petite in stature, her lyrical presence and personality cast a skyscraper-sized shadow over the game. With quotable lyrics and unforgettable bars, she delivers street-influenced songs with unwavering confidence and an unpredictable cadence that evokes an essence reminiscent of the golden age of Hip Hop as she leans into the future of music with genre-busting fire.  
  
Lola's love for rap started early; she dropped her first music video to a freestyle titled "2017 Flow" and instantly began to build a buzz in the city. She continued to release numerous songs, each displaying her incredible rapping skills and starlike persona, but her song "Don't Play With It" started to grab people's attention. Soon after, she began to perform at events such as Rolling Loud NYC, Break The Internet Fest, and HOT97's "Who's Up Next" showcase, as well as a halftime performance for her beloved hometown team, the Brooklyn Nets. During the first half of 2023, Lola embarked on her first nationwide tour with A Boogie wit da Hoodie, signaling her rising super-stardom status felt outside the East Coast. Later that year, she embarked on her first international touring stint, taking center stage on festival stages at WOO HAH! X ROLLING LOUD Festival in Rotterdam, Rolling Loud Portugal, Rolling Loud Germany, Splash Festival in Germany, Wireless Festival in Finsbury Park, London, Openair Festival in Frauenfeld Switzerland, and brought the efforts back to the states with acclaimed performance at Hot 97 Summer Jam, Rolling Loud Miami and Broccoli Festival. 
 
Lola Brooke's talent and hard work have not gone unnoticed. Her hit single 'Don't Play With It' featuring Billy B earned her a Platinum certification from RIAA and debuted on the Billboard Hot 100 charts, a testament to her growing popularity. She made her television debut at the prestigious 2023 BET Awards, where she was nominated for 'Best New Artist '. Lola's breakthrough was further recognized with a nomination for 'Best Breakthrough Hip Hop Artist' at the 2023 BET Hip Hop Awards and a feature as a 2023 XXL Freshman member. In November of 2023, Lola released her debut project, 'Dennis Daughter, a deeply personal reflection of her life experiences and a showcase of her versatility and range as a powerhouse artist. 
 
Lola's music is a reflection of the unbridled energy and resilience of Brooklyn. Her dominant flow and powerful rhymes captivate and mesmerize new fans daily, drawing them into the world of Brooklyn's music scene. As she continues to assert herself as New York's next hometown hero, her growing body of work, which has already tallied streams and views in the millions, is a testament to her undeniable talent. Standing at just 4'9", Lola Brooke is not just a rising star, but potentially music's NEXT BIG THING, a symbol of Brooklyn's enduring spirit and musical prowess.

Premo Rice & Paco Panama: The bucket hat flex is more than alive in the 'State 2 State' music video

Big flexing on full display? You better believe it. It’s all eyes on what hip-hop artists Premo Rice and Paco Panama have serving up with their ‘State 2 State’ music video.

It’s cinematic and flashy bottled up in just under three minutes. Completely tap in.

Philthy Rich: The luxury whips and big stacks get full attention in a late night 'The Streets Over' music video

The songs always hit whenever Philthy Rich shows out. So how about getting the cameras rolling with a cinematic flex on the level of his ‘The Streets Over’ music video? Tough.

Big glowing and big flexing completely showing out. Tap in.