MTV's VMAs is going to be Extra this Sunday - literally

It’s going to be an epic turn-out when the MTV Video Music Awards ceremony goes down this weekend and while there’s already plenty of things you know what to expect, how about a tidbit so chewy and yummy you might be blowing bubbles during the broadcast?

Extra is pulling through in a big way for the MTV VMAs

Forget what folks are wearing at the video music awards celebration, EXTRA gum is actually playing a big role in a key category at this Sunday’s showcase.

EXTRA gum is sponsoring the Best New Artist Award and will be reminding viewers throughout the night to take a pause and chew to keep bad breath off the guest list and allow the mind to stay fresh and focused through that final late-night award (or after party if you’re lucky). Even Winnie Harlow keeps EXTRA on hand before big events!

And in case you need a refresher on just how many chewy options you have ahead of Sunday’s live event, allow yourself to get blown away by some high-resolution imagery.