Crown Collection: The new DraftKings gear is reason enough to turn up on a Thursday

Mind. Blown? You bet. Taking a slightly different approach for this Photo of the Day by throwing down a batch of epic moments and close-ups from DraftKings’ insanely fun, fashion goals-driven and super drip-heavy Crown Collection celebration party during the NBA Finals Game 3 at the world famous See/Know SLAM venue in New York City.

Whew - a lot of wordplay above but all in all - pulling through to see the fashion fresh gear put together courtesy of DraftKings, Don C and Set Free Richardson and coming together in the form of the new limited edition Crown Collection? Pure awesomeness. Appreciate the key photo shown above but also get caught up in some up-close looks from last night’s memorable outing and of course today’s fashion goals decision - short sleeve for the muscle flex or hoodie for the comfort of non-stop AC in the office? Decisions, decisions.

DraftKings, designer Don C and creative Set Free Richardson partnered on the Crown Collection. It’s the brand’s first collaboration with the designer (through his Just Don line). 

The capsule, which includes hoodies, tees, and hats, celebrates basketball culture and the excitement of sports betting, encouraging fans to express themselves. Do you go for the under? The over? You a parlay fan? What are you chasing?