All City by Just Don's new Primo collection is back to school-ready
All City by Just Don is going extra hard to make sure those fashion statements are made just in time for the back to school and work grinds. Vacation season is wrapping up so what better way to turn up than with the new Primo collection?
Top quality. Hockey jerseys. Long Sleeve Tees. It’s all in the stitches. Peep the details and keep scrolling to see the gear slated to arrive August 31.
Just in time for the upcoming fall season, All City by Just Don is launching a new collection titled, “Primo” exclusively available at Foot Locker. Designed by influential streetwear designer Don C., All City by Just Don merges luxury fabrics and modern streetwear with a vintage aesthetic.
“Primo” is a nod to its meaning, “To be of top quality and importance.” The “Primo” collection was inspired by two separate ideas – cold weather sports and Japanese 70s anime. The new assortment is designed using true sportsman materials in Heritage mesh sportswear and heavy compact jersey to build iconic seasonal must-haves such as the Hockey Jersey and Hooded Football Jersey, to name a few.
“Primo is realizing that we need to be collaborative and that we can’t do it on our own,” says Don C. speaking about the upcoming collection. “It takes a whole tribe to connect this vision.”
For the fall season, "Primo” continues to bridge sportswear and utility, pairing classic heritage patterns such as British Elmwood Camp with graphic components as exemplified by the Woolen Letterman Jacket brings sportswear heritage to life for the seasonal assortment.
