DraftKings: SURGEON and Reebok team with Allen Iverson for a game-changing 'Day 1' sneaker
Love all things NBA legend Allen Iverson? Look no further than what DraftKings, SURGEON and Reebok have cooked up in the form of a must-see ‘Day 1’ sneaker to celebrate the former Philadelphia 76ers star’s glow up.
The catch to this fire pair of kicks They’re not for sale but there is a huge giveaway opportunity for you sneaker heads. Peep the details and start your entries.
From his incredible talent on the court to his rebellious sense of style, Allen Iverson has always been a cultural icon, pushing boundaries that have shaped the game we love today. DraftKings, SURGEON and Reebok joined forces with the NBA legend to create “Day 1”, a one-of-a-kind lifestyle sneaker that seamlessly merges all three brands together in a design that pays homage to Iverson’s storied NBA career.
Reminiscent of his early days, “Day 1” utilizes Reebok’s iconic Club C 85 tennis shoe for a reimagining of Iverson’s first-ever signature sneaker, the Reebok “Question Mid.”
Featuring premium white tumbled leather with hints of red at the heel and toe, “Day 1” applies original Question color blocking to the classic design, as well as a mélange of Iverson’s career highlights and achievements on the insoles. The custom sneaker is finished with gold logos from SURGEON and DraftKings on the tongue and includes DraftKings’ tagline “The crown is yours” in addition to Iverson’s quote “Play every game, like it’s your last.”
“Day 1,” artfully designed and handmade by the SURGEON, is an ode to ‘90s basketball, Iverson’s influence on the game and the culture that surrounds it. While the sneaker is not for sale, hoops fans will have the opportunity to sport “Day 1” through special giveaway opportunities from DraftKings. For more information about the collaboration and for additional details about the giveaway, visit draftkings.com/iverson.
