Foot Locker: Baller Jewell Loyd sparks the new WNBA season with a fire 'Dropping Gems' campaign

The WNBA season is rocking and what better way to get into the mood than seeing Seattle Storm baller Jewell Loyd glowing up in a super fire Foot Locker ‘Dropping Gems’ campaign.

It’s way more than dishing on another big season. It’s all about the glowing of some fire sneakers with the WNBA back in action this week.

In tandem with the start of the 2024 WNBA season, Foot Locker has partnered with Nike to debut an inspiring new ad with Seattle Storm superstar, Jewell Loyd.

In ‘Dropping Gems,’ Jewell pays homage to the generation of players before her who have helped pave the way. Jewell once considered herself a “diamond in the rough,” but she now shines bright on and off the court. Jewell is ready to share her wisdom with the next generation of players so they can “shine even brighter” than her. Jewell’s inspiring narration includes footage from her Dropping Gems clinic, a basketball activation hosted by Foot Locker and Nike earlier this year, where Jewell "dropped gems" to future talent. Accompanied by youth players and Foot Locker’s iconic Stripers, Jewell translates her dedication, commitment, and success to those ready to take the game by storm. Jewell is seen rocking the Nike G.T. Cut 3, designed to help players create separation from their opponent with optimal speed. 

‘Dropping Gems’ is the latest installment of The Clinic –– a year-long partnership between Foot Locker, Nike and Jordan Brand. The sportswear giants unveiled The Clinic earlier this year with the mission of bringing the best of the court and culture to basketball fans, sneaker enthusiasts, and local communities. The program comes to life through interactive activations, high reach media, basketball clinics, social media content, community events and more –– providing a unique way for fans to interact with these leading basketball brands. Through exclusive moments with Nike and Jordan Brand’s athletes and Foot Locker’s iconic Stripers, The Clinic inspires the next generation of basketball on and off the court.  

Transcript

Before I was Jewell, I was a diamond in the rough

But the players I admire the most shaped me

They taught me how to shine bright, how to lock in, focus, and never stop elevating my game

Now it’s my turn to pay it forward

In all the gentle wisdom I inherited, and pass them down to the next generation

So one day they can shine even brighter than me