GloRilla: Apple Music gives Memphis' own her proper respect
It’s clear - GloRilla is here to stay. So of course Apple Music is delivering the big co-sign and giving her the ‘Up Next’ title.
From singles to showing out, it’s all eyes on Glo in 2023. Peep the details.
Apple Music today announced Memphis rapper GloRilla as the latest addition to its Up Next program, Apple Music's monthly artist initiative geared towards identifying, showcasing and elevating rising talent.
GloRilla’s rise from the church pews to rap stardom has been rapid. The 23-year-old MC found success when her 2022 breakout hit “F.N.F (Let’s Go)” went viral and secured her a record deal with hometown hero Yo Gotti’s CMG record label, in partnership with Interscope Records. The Grammy-nominated collaboration with HitKidd became her first Global Daily Top 100 hit on Apple Music. To date, 10 of GloRilla's songs have reached Apple Music's Daily Top 100, in 37 countries worldwide. In the past six months, GloRilla's streams have grown over a staggering 2,000% on Apple Music worldwide and her music was featured across a number of Apple Music playlists, including Rap Life, Today's Hits, #OnRepeat, It's Lit! and more. In the past three years, streams for the top 50 female rappers on Apple Music have more than doubled on Apple Music worldwide. With her global star power on the rise, GloRilla has continued to grow her fanbase on Apple Music, with top listeners in the U.S., Canada, UK, Japan, South Africa, Nigeria, Australia, France and China.
In her Apple Music Up Next film out today, the CMG/Interscope Records artist takes viewers home to Memphis, where everything started. She also sits down with Apple Music’s Ebro Darden, where she discusses how her collab with Lil Durk for for the "Ex’s (Phatnall Remix)" came to be, why Chicago rapper Chief Keef inspires her, and how it feels to be a Grammy-nominated artist so early in her career.
