Rella: The new 'Eternal' album has your melodic rap needs covered

Need a little - or lot - of melodic rap in your life? Look no further than trying on what Rella is serving up these days courtesy of the new Eternal studio effort.

After mounted hype and big expectations, the hip-hop crooner comes through with the new album and properly puts the entire New Zealand on his back. Tap in.

Primed for a breakthrough in 2023, rising artist and musical innovator Rella is set to share his debut album “ETERNAL” on September 29th across all platforms and DSP’s. With seductive melodies and melancholic, introspective lyrics, the album is primed to propel Rella to the next level.

Home to recent video singles like the Astari-directed “ROCKSTAR”, “ETERNAL” plays out like a series of memories, regrets, and half-hearted resolutions running through a troubled mind on a sleepless night. Kicking off the spiral with the dizzying atmosphere of the intro track, “BELONG” the 26-year-old rapper’s first full-length project quickly pivots into “BROKEN,” a high-energy yet melodic track produced by sound architect SOGIMURA.

The album ebbs and flows comfortably through somber guitar melodies and irresistibly catchy hooks, effortlessly telling the tale of Rellas journey through lovelorn grief and the dizzying highs and lows of a music career.

As the project progresses, Rella begins to put the past behind him on the emotional project highlight, “SELFISH” and though he soon discovers it’s not so simple, he finds closure in realizing his pain is as valid as it is inescapable, and he’s only as real as his ability to feel it. The album then flows into “ALL ON MY OWN”, a catchy, nostalgic emo-track featuring one of only two project guests, Tommy Ice.