CEO Trayle: Atlanta's own shows growth in 'Watching Me Grow' music video
Atlanta rapper CEO Trayle is focused on learning and showing his growth with each passing day. The hip-hop artist comes through with his visual flex shown in the new ‘Watching Me Grow’ music video.
Atlanta rapper CEO Trayle is focused on learning and showing his growth with each passing day. The hip-hop artist comes through with his visual flex shown in the new ‘Watching Me Grow’ music video.
The video highlights his love for the studio grind and showing off the benefits of having the crew nearby. Peep the details and keep scrolling to see the cinematic flex.
Free associating slick punchlines with his soft-spoken flow, CEO Trayle pioneered his own style of highfalutin trap music. Unleashing his latest torrent of savvy street talk, Trayle shares "Watching Me Grow." Twirling his metaphorical mustache as he snakes around jazzy flutes, haunting vocal samples, and twinkling keys, Atlanta's most villainous emcee draws from his bottomless bag of rhymes, starting from the bottom ("Type of n**** we thought he was gonna go broke on a chain"), before revealing his how rhyming success changed his family's perspective: "All my bruddas, they watching me grow/My big sister, she proud of lil' bro," says Trayle. Shot in cinematic black-and-white, the video for "Watching Me Grow" finds Trayle in his element, as he cooks up in the studio and delivers his marathon verse.
Quickly following "Paul Walker" and "xXxtortion," "Watching Me Grow" is the latest video to emerge in the wake of Trayle’s late March mixtape, The Collection Vol. 2. Over the course of 12 tracks, The Collection Vol. 2 further explores the haunting, yet luscious trap sound he explored on his acclaimed 2022 HH5 mixtape, featuring rich contributions from producers like Trauma Tone, Stribb, and Yung Icey. Throughout the tape, Trayle creates a world fit for a film noir, filled with femme fatales and danger around every corner. The Collection Vol. 2 is home to the FADER-acclaimed video single "Pardon My Playa," “Brody Trippin,” a collaboration with PDE signee and rising Atlanta star Baby Drill, "CrxckFlow II," a sequel to a highlight from HH5, and the viral "Song Cry," originally released as a From The Block freestyle that racked up over 3.1 million views. The Collection Vol. 2 is available everywhere via Do What You Love/10K Projects.
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2022 was a breakout year for CEO Trayle, packed with critical acclaim and new commercial landmarks. The rapper known as "Mr. Back Door" ended the year on a high note, sharing HH5, which Pitchfork blessed with its coveted Best New Music designation. Home to the complicated relationship anthem “I Love You But…,“ featured on Drake’s OVO Sound Radio, HH5 establishes Trayle as one of the slickest talkers in a stacked ATL scene, twirling his soft-spoken and erudite delivery like a cartoon villain twirls his mustache. HH5 capitalized on the momentum generated by Trayle's viral 2021 hit “Ok Cool,” which generated over 60 million streams and earned a remix from Gunna.
With The Collection Vol. 2 in the books and much more music to come, CEO Trayle is primed to take over the rap game.