It Is What It Is: Tuesday's episode focuses on NFL MVP talk, Juan Soto's massive Mets deal and the Bengals' playoffs prayers

Can’t get enough ‘It Is What It Is’ in your life these days? Continue to embrace the consistency the trio of Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e deliver every weekdays. Tuesday’s broadcast is loaded with content ranging from last night’s Monday Night Football face-off to the Juan Soto massive New York Mets contract.

It’s pure must-see vibes and clocks in at just under 60 minutes. Kick back and embrace the vibes.

Ma$e, Cam'ron & Treasure "Stat Baby" Wilson are here with another one!! On this episode, we are joined by our analyst Arabia (@all32nfl) to talk about the Bengals keeping their slim playoff hopes alive with their win on MNF over Dallas, how can we fix the Chicago Bears, who is the NFL MVP & baseball players bags are WILD!

It Is What It Is: Friday's broadcast focuses on Bengals future, college sports hype and Bill Belichick coaching again

The weekend goals are ‘this’ close but there’s no way to properly level up than seeing the ‘It Is What It Is’ crew throwing down with plenty of hot topics. From NFL buzz to college playoffs - it’s all types of must-see feels going down here.

It’s just under a full hour of fire content on display. Completely tap in.

It Is What It Is: Thursday's episode features Michael Irvin predictions, college football talk and playoffs hype

You know the love for ‘It Is What It Is’ around these parts is pretty serious. It’s getting to a point where it’s inevitable to show love to one of the best hip-hop sports platforms featuring Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e.

Today’s episode features NFL legend Michael Irvin tapping into all types of NFL predictions, college football hype and plenty more. Kick back and enjoy an hour of fire content.

On this episode, The Playmaker is back!! We discuss how Cam Ward took shots at the Playoff system in college football for leaving Miami out, was it the right call?? Then, we talk about the NFL week 14 games and give our predictions!

It Is What It Is: Cam'ron delivers acting chops and shares his wild 'Piss Pot' story

You have to give it up to the legend himself Cam’ron. Turning a rap career into a full-fledged hip-hop sports commentator? Beyond epic. How about getting more of his acting chops on display with a ‘Piss Pot’ story?

Way too epic and hilarious. Completely zone out and embrace this fun.

It Is What It Is: Cyber Monday's must-watch episode is Mike Tomlin accolades, Bengals lost season and NFL hot takes

As if you needed more reasons to tune into all things ‘It Is What It Is’ today? The crew of Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e are back-back with NFL analyst and legend Michael Irvin weighing in on all things NFL.

From the Pittsburgh Steelers big wins to what’s going on with the San Francisco 49ers, it’s all about the football talk on a Cyber Monday. Tap in.

It Is What It Is: Friday's episode highlights the Steelers' crushing L, Maurice Clarett's expertise and Ma$e's big talk

The Friday flexing is in full swing and what better way to get ready for the weekend goals than seeing the ‘It Is What It Is’ crew dishing on everything from the Pittsburgh Steelers’ shocking loss to the Cleveland Browns to college football expert Maurice Clarett weighing in.

It’s over an hour of fire content and enjoyment from the ‘It Is What It Is’ crew. Tap in.

It Is What It Is: Thursday's episode focuses on the Jets and Aaron Rodgers drama, Michael Irvin giving NFL predictions and more

Need your hip-hop and sports fix? Look no further than what’s brewing over with the ‘It Is What It Is’ crew centering on everything from the never-ending New York Jets wildness to the living legend Michael Irvin dishing on what’s brewing in the NFL for week 12.

From predicting who’s winning and losing in this week’s NFL face-offs to the NBA hype, it’s just under an hour of must-see content. Tap in.

Ma$e, Cam'ron & Treasure "Stat Baby" Wilson are here with another one!! On this episode, we breakdown the Week 12 NFL games with the Playmaker Michael Irvin & Ma$e tells us exactly what it means to be from TITLETOWN!!

It Is What It Is: Wednesday's episode centers on the Jets' firings, NBA viewership tanking and Tommy DeVito's return

Another day, another jam-packed line-up of ‘It Is What It Is’ topics ranging from everything including the New York Jets and New York Giants along with what’s going on in the NBA viewership.

It’s pretty wild and over an hour of content worthy of your full attention. Completely tap in.

It Is What It Is: Tuesday's episode focuses on Cam'ron's return, NBA injuries and Mike Tyson's bout

You know the vibes are going strong right now with consistency courtesy of the ‘It Is What It Is’ broadcasts. With Tuesday in full swing, the trio of Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e dish on everything from the upcoming Mike Tyson/Jake Paul fight to the NBA going through a ton of superstar injuries right now.

It’s pure fun and signature ‘It Is What It Is’ content on display. Tap in!

Ma$e, Cam'ron & Treasure "Stat Baby" Wilson are here with another one!! On this episode, we talk about the Dolphins winning on MNF & if they can change their season around. Then, has it ever been this bad for the Dallas Cowboys!? Finally, all these NBA super stars are dropping like flies, what to make of these injuries this early in the season??

It Is What It Is: Tuesday's episode focuses on Stephen A. Smith's Kevin Durant spat and Drake vs. DeMar DeRozan

Could you use some laughs along with the latest sports news? Look no further than what’s brewing with the ‘It Is What It Is’ crew of Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e on a Tuesday, November 5.

It’s all types of hot topics including the drama brewing between ESPN’s Stephen A. Smith and Phoenix Suns superstar Kevin Durant plus OVO Sound boss Drake feeling salty toward former Toronto Raptors superstar DeMar DeRozan.

It Is What It Is: Monday's broadcast is all about the Cowboys, Lions and NFL talk

Ready to let loose on all angles centered on the NFL from this past weekend? Looks no further than watching Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e letting loose on all things about the Dallas Cowboys, the Detroit Lions and everything else.

I’ve rocked with ‘It Is What It Is’ since the show launched a couple years ago and I’m determined to make sure the salutes keep going strong. Tap into Monday’s broadcast.

Ma$e, Cam'ron & Treasure "Stat Baby" Wilson are here with another one!! On this episode, THE PLAYMAKER IS BACK!! Michael Irvin joins the show to talk about WTF happened to the Dallas Cowboys & is he finally ready to admit that this season is over for Big D... Pause. Then, Winston & the browns snapped back to reality with their blowout loss to the Chargers. Next, The Rams & Bills continue their winning streaks & Michael Thomas is wildin' on Twitter!

It Is What It Is: It's all eyes on the mighty Ja Morant's mighty return

And just like that? Memphis Grizzlies’ Ja Morant is back-back. Of course rap duo Cam’ron and Ma$e teaming up with Treasure ‘Stat Baby’ Wilson dishing on all things NBA - notably Big Ja’s return? Oh yes.

It’s all about the basketball talk including dishing on Golden State Warriors’ Klay Thompson, Los Angeles Lakers’ LeBron James ready to ball into his 40’s and plenty more. Tap in.

It Is What It Is: The latest episode is all about football from Cam'ron, Ma$e and Stat Baby

There’s no slowing down greatness and it’s only right to get the week started with Cam’ron, Ma$e and Treasure ‘Stat Baby’ Wilson coming through with the fire as-expected ‘It Is What It Is’ content.

The latest episode? All about this past weekend’s non-stop football games from college to the NFL. Tap in.

Cam'ron and A-Trk's 'U Wasn't There' album is finally here

It’s bigger than just a hashtag now. New York rap elite Cam’ron and longtime pal A-Trak have finally come through for the fans with their much-needed U Wasn’t There studio effort.

The album is packed with anthems and comes with heavy collaborations from Conway The Machine and Dipset to Styles P and the always entertaining Damon ‘Dame’ Dash. Lock in.

Today, U Wasn’t There—the long-fabled collaborative project between superstar DJ/producer/Fool’s Gold founder A-Trak and New York trendsetter/lyricist/cultural icon Cam’ron—drops via Empire. Arriving nearly a decade after the elite duo dropped their first singles “Humphrey” and “Dipshits”, the album features masterful production by A-Trak, Just Blaze, DJ Khalil, !llmind, Thelonious Martin and more, as well as uniquely introspective verses from one of the most elusive rappers in hip-hop. U Wasn’t There recalls 2000’s-era Dipset sounds and sets the stage for Killa Cam to deliver his hard-hitting, sharply-penned wordplay exemplified on standout "What You Do" featuring Damon Dash. Single “All I Really Wanted”—a soulful Harlem anthem in which Cam effortlessly recounts his teenage years as a basketball player, growing up with fallen heroes Big L and Bloodshed, and hustling his way to legendary status—perked ears at Pitchfork, Rolling Stone, Complex, Vibe, Stereogum, and more. The cold-hearted “Ghetto Prophets” featuring Conway The Machine followed suit, earning nods from XXL, HipHopDX, Revolt, and Brooklyn Vegan. 

Cam’ron and A-Trak first connected in 2014 through entrepreneur and record executive Damon Dash who had a vision for a 3-way collaboration that would combine the cachet of the Diplomats, Fool’s Gold and Bluroc brands. The unlikely pair quickly became friends and started recording at Cam’s house in the suburbs of New Jersey. Their early demos were to become the Federal Reserve EP, a mythologized project that was announced with a Complex cover story but never saw the light of day.

Speaking to Complex in 2014 about the anticipated release,  A-Trak said: 

“One thing that’s important to say is this isn’t a throwback project. To me, Cam is forever relevant. People want to hear this now. With the world that I’m in through Fool’s Gold, we’re very much plugged into the generation where all these scenes interact. Cam with Dipset was one of the first ones. He laid the blueprint for that model, where kids don’t only want to hear their music, kids want to rock the pink fur and post the picture on their Tumblr and live the whole lifestyle.”

The mythical work first conceived by Damon Dash is now a classic New York hip-hop record flawlessly curated by A-Trak, featuring notable guests Styles P, Jim Jones, Mr. Vegas, and some trash-talking and philosophizing by Dash himself. To top it off, A-Trak commissioned IRAK visual designer and New York art influencer Kunle Martins for the album’s powerful cover art and design. Nearly 10 years in the making, U Wasn’t There is nothing short of a cultural touchstone, cementing A-Trak and Cam’ron’s storied careers and cultural legacies.