What is the Best CRM for Small Nonprofits?
You might have limited resources when you’re running a small nonprofit and may not be spending as much time as you could. A Customer Relationship Management (CRM) system may just be exactly what your organization needs to change the game for you, functionally serving as a tool to streamline donor management, clear up communication with your supporters, and, ultimately, raise more funds. That is until you start the process of choosing the best CRM for your small nonprofit. So, let’s see what’s available and what features to look out for.
Why is a CRM Good for Small Nonprofits?
Small nonprofits can have unique issues to work with, especially tight budgets, small teams, and limited technical expertise. Affordable, easy to use, and scalable, the best nonprofit software meet the needs talked about above.
A good CRM will fit your budget while you don’t lack essential features. Most solutions offer tiered pricing with smaller organization solutions as the cheaper option. Ease of use is also important. So, you don’t have to be a tech expert to use a well-designed CRM, and the interface is intuitive from onboarding to day-by-day.
The other important factor is scalability. If your CRM isn’t able to evolve with your organization, it won’t be an asset to you down the road it will just be another expense, like hosting or payroll. A customizable CRM also means the software reflects your company’s mission and operational goals.
Top Features to Have in Your Nonprofit CRM
When deciding on the CRM option for your small nonprofit, there are a couple of things that can have a big impact!
· Donor management is one very important feature. A good CRM provides the ability to track donor contact details, giving history, and engagement metrics in one centralized location.
· Whatever it may be, fundraising tools are equally important as they contribute to campaign management, online donation processing, and event registration. This will save time and effort.
· A CRM with thank you email, update, and reminder integration in place to enable automated communication with donors.
· Once your thank you email is set up, you can send reminders, update, or just be thankful using scheduled tools, without spending too much time on it.
· Reporting and analytics tools help you see how donors behave, performance within your campaigns, and what fundraising trends are.
The Best Top CRM Options for Small Nonprofits
There are many CRMs from which to choose, but some are better suited for small nonprofits. It’s a pretty robust, for nonprofits, out-of-the-box platform. What it also provides is donor management, online giving, and campaign tracking, and it’s an all-in-one solution for small organizations.
Boomerang is donor retention-focused: helping you build relationships with supporters over the long term. Its interface is intuitive and the reporting tools are strong which is a great feature to have if your group is small.
Why Choose the Right CRM?
The right CRM is an investment your nonprofit should take advantage of. However, if you make the right selection of a nonprofit software operating your business will not only become more streamlined but also create personal and stronger relationships with your donors and maximize the optimization of your fundraising ability.
Picking the perfect CRM for your little nonprofit doesn’t have to be complicated. If you focus on affordability, ease of use, and the essentials you’ll be able to find an effective solution for your organization’s needs.
