21 Savage: The 'redrum' music video is vintage 21, 21, 21

Can’t get enough 21 Savage these days? From Hollywood films to his newly released American Dream album, it’s all eyes on 21, 21, 21 courtesy of the ‘redrum’ music video.

It’s a massive flex for Sav and what better place to get the cameras rolling than London? Tough. Tap in.

On the day his third solo LP, american dream, arrives, 21 Savage keeps his foot on the gas with the release of the album’s first music video, for the London On Da Track-produced “redrum.” The video, directed by British director Danny Seth, is set in Savage’s hometown of Brixton in London, UK during Savage’s homecoming trip in December. The trip marked the first time Savage was able to return to the UK since he was 12 years old. 

The video begins with a satirical account of what many consider to be “the real London”: Big Ben, 

vintage red telephone booths and buggy cabs. The narrator cheekily suggests that “redrum” is the real London, and 21 Savage’s presence is immediately felt as Brixton youth flank the rapper and rally their support, from packed out balconies to bike convoys. London welcomes its native son back with open arms. 

american dream is Savage’s third studio album as a solo artist. The GRAMMY winner is up for five awards at this year’s ceremony, including “Best Rap Album” and “Best Rap Song.”’ american dream features Travis Scott, Young Thug, Metro Boomin, Doja Cat, Summer Walker and more, and is available now.