4L Javi: The new 'Jordan Poole' music video is a big, fun flex

Blame it on his signature sound and overall confidence, but 4L Javi delivers whenever it comes to the music. But adding a visual flex? Super tough and the new ‘Jordan Poole’ music video goes extra hard.

Single is audio flames and seeing 4L turning up in his zone? Tap in.

Bubbling West Coast rapper 4L Javi has unveiled the official music video for his latest single, “Jordan Poole.” The MeerJ-directed music video follows Javi as he raps over the twinkling midwest inspired beat by Foreigner2x. Club and studio scenes surrounded by women interject the flow to prove further the rapper lives the life he paints so vividly in his songs. 

4L Javi has steadily increased his visibility and brand since he began his career in 2018. With a clear influence from California house party rap, the rising Southern California native is paving his way in the industry by lacing his blend of hip hop and R&B music with melodic 808 patterns and heavy snaps. Last year Javi grabbed listeners attention after releasing tracks like “Love Letter” and “Valabasas” from his album Letters 2 U, which received praise from Pitchfork and racked up over 8M streams across all digital platforms.

Javi followed up the success with another hit freestyle titled "Playboy," which earned him a performance on UPROXX Sessions, UPROXX React Like You Know, and a spot on FADER's Rap Report, with over 650K streams on Spotify alone, over 50K views on Youtube, and well over 1,200videos made on TikTok in just over a month. Javi continues to solidify himself as an artist to watch and proves why he deserves to be  mentioned alongside LA artists like Kalan.frfr, Blxst, and MCM Raymond.