Apple Music's putting big respect on UK girl group FLO's name
Apple Music knows good tunes when they’re buzzing. The popular streaming giant is giving a major nod to United Kingdom girl group FLO as its newest Up Next selection.
Check out the full-fledged details and keep scrolling to get a sneak peek at FLO’s chemistry together.
Apple Music today announced UK R&B girl group FLO as the latest addition to its Up Next program, Apple Music's monthly artist initiative geared towards identifying, showcasing and elevating rising talent.
Renée Downer, Jorja Douglas, and Stella Quaresma make up the trio FLO, the London-based R&B girl group who released their debut single and viral opening statement "Cardboard Box" earlier this year. The MNEK-produced hit amassed about 2 million streams within a month after its release and proved to be a major breakout moment for the group. The song was featured across major Apple Music playlists like A-List Pop, In My Room and R&B Now, and reached the Daily Top 100 in six different countries worldwide. Their debut EP The Lead, was the biggest R&B debut of the week by streams on Apple Music worldwide, and represents the personal and professional growth of a girl group who have created a sound that hasn’t been heard in the UK music scene for decades.
“It's so cool to be part of the legacy of Apple Up Next artists,” said FLO. “So many incredible musicians have come before us. How are we in the same breath as Tems and Victoria Monét?! We can't wait for more people to learn about the world of FLO and why girl groups are so important. We don't take the fact that we are the first R&B girl group to be part of the campaign lightly and we hope to inspire more young women to make the music they love without boundaries. Let's take the lead!!”
In their Apple Music Up Next exclusive short film out today, the group talks about their early start and continued hard work. Before forming FLO, Downer and Quaresma knew each other from school and only knew Douglas from social media; it wasn't until meeting each other at an audition that they hit it off. "The chemistry has always been there. That's what made us become the three of FLO,” said Quaresma. In an interview with Apple Music's Dotty, the group discussed their dream collaborations, their group chat with R&B singer Brandy, and the goals they would like to achieve within the next five years.
